YouTube & Social Media Specialist

Keep the American Spirit alive, by connecting folks with the grit required to build lasting and impactful lives.

A life well-lived is about taking OWNERSHIP, of the good, the bad and the ugly. Reverence toward simple commitment is core to the folks who build true legacy. The American Operator Team is on the hunt for stories that capture the American spirit and the humans who humbly keep our country running.

About the Role

We're looking for a highly motivated and enthusiastic YouTube & Social Media Specialist to join our growing American Operator Content Team. This is a fantastic opportunity for someone who has a strong passion for storytelling, especially via YouTube, and an interest in Americana lifestyle content.

You'll play a key role in helping us build the “American Operator” brand, sharing stories of grit, hard work, and the American Spirit. This role will involve tactically executing our media strategy across multiple platforms, with a particular focus on YouTube content, editing, titles, thumbnails, and analytics. You'll report directly to the Host of the American Operator, JC.

Responsibilities

• YouTube Content Support: Assist with the creation, editing, optimization, and scheduling of YouTube content, including developing compelling titles and eye-catching thumbnails.

• YouTube Analytics: Help monitor YouTube performance, track key metrics, and identify trends to inform content strategy.

• Social Media Content Creation: Support the planning, creation, and scheduling of engaging content (text, images, video) for various social platforms, including Americana lifestyle content, especially via Instagram & Facebook.

• Community Engagement: Help monitor comments and messages, and assist in fostering a positive community around our content.

• Trend Monitoring: Stay up-to-date on social media platform updates, emerging trends, and best practices.

• Collaboration: Work with the content team to ensure consistent brand messaging.

• Reporting Support: Assist in gathering and organizing social media performance data.

Requirements

• Passion for the Mission: You're driven by our mission to support America's small business economy and the underlying spirit of grit that drives it all.

• Film & Editing Craft: You are able to effectively edit in premier pro, adobe suite, canva and have a working proficiency behind a camera. We’re a Sony shop.

• Strong YouTube Background: Demonstrated understanding of YouTube best practices for content, titles, thumbnails, and analytics (e.g., personal channel experience, coursework, or internships).

• Social Media Savvy: Familiarity with popular social media platforms like Instagram, Facebook, TikTok, and LinkedIn.

• Eagerness to Learn: A strong desire to grow your skills in social media management and content creation.

• Communication Skills: Good written and verbal communication skills.

• Creativity: An eye for engaging content and creative ideas.

• Organizational Skills: Ability to manage multiple tasks and learn quickly in a fast-paced environment. Use of social media management platforms are a big plus (i.e. Hootsuite).

• Americana Lifestyle Interest: A genuine interest in creating content related to Americana lifestyle themes (You’re inspired by western culture, rodeos and mainstreet)

Nice-to-Have

• Ran or been part of a Team that had a successful YouTube channel

• Basic experience with graphic design tools (e.g., Canva) or video editing.

• Understanding of social media scheduling tools

• Experience with storyteller brands or an interest in Americana culture and locally owned-operated small businesses.