Digital Communications Coordinator

Department Statement:

The ASU Graduate College works collaboratively across all colleges to promote and support the integrity, quality, and vitality of ASU graduate programs including master’s degrees, professional degrees, and doctoral degrees. Our goal is to ensure university-wide standards of academic excellence, access, and equity in graduate programs and to enhance the impact of ASU’s graduate students and graduate education within the state, national, and global arenas. Central to this vision is enriching the opportunities and experiences of ASU’s graduate population as well as the development of innovative transdisciplinary graduate programs across the university.

Apply before 11:59 PM Arizona time the day before the posted End Date.

Job Profile:

External Relations and Advancement Specialist 2

Job Family:

External Relations and Advancement

Time Type:

Full time

Max Pay – Depends on experience:

$65,000.00 USD Annual

Job Description:

Salary Range: $51,500 - $65,000 per year; DOE

The Graduate College at ASU is seeking an enthusiastic, organized and proactive Digital Communications Coordinator to join its collaborative Marketing and Communications team. Reporting to the Manager of Marketing and Communications, this role supports strategic communication efforts in a fast-paced, high-volume environment.
 
We're looking for a self-starter who is eager to learn the breadth of the Graduate College's programs and initiatives--and contribute thoughtful ideas to promote them. At the same time, the coordinator must be detail-oriented and disciplined in following established processes to ensure timely, accurate and brand-aligned execution.
 
This role develops and distributes digital content across email, social media and web platforms; builds emails in Salesforce Marketing Cloud; schedules and monitors posts in Hootsuite; and supports content strategy for diverse audiences including students, faculty, staff, alumni and peer institutions, ensuring all internal stakeholders are informed of progress. The ideal candidate is able to take initiative while working within structured systems and seeks to expand their technical skills, recommends workflow improvements, and brings a balance of creativity, discipline and curiosity to their work. ​​
 
Business hours for the Graduate College are Monday - Friday, 8:00 a.m. - 5:00 p.m. ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market. The Graduate College may have flexible work options available such as staggered start and stop times and possibly hybrid work where employees spend a portion of their regular workweek at their primary ASU work location and a portion working remotely. 
 
ASU offers a very generous benefits package, including comprehensive health and retirement benefits, over four weeks of vacation per year, twelve weeks of paid parental leave, a substantial tuition discount and many professional development opportunities. For more information about benefits and the total value of the compensation package visit https://cfo.asu.edu/benefits and https://cfo.asu.edu/compensation-estimator.

Essential Duties:

Assists in planning, development and production of creative, high-quality and cost-effective communications for Graduate College audiences using multiple media channels and tools (e.g., email, blog posts, social media channels, print, events, press releases, advertisements, website, displays, videos, podcasts, and merchandise)

• Collaborates with the Manager of Marketing and Communications to develop and implement digital communication projects that support the Graduate College's strategic goals; assists the Manager in building strategies for social media and email marketing to determine and reach target audiences.

• Project manages digital marketing projects and campaigns and assists with other editorial projects for marketing purposes. 

Responsible for processing email requests and sending email via Salesforce Marketing Cloud.

Responsible for creating and posting social media through Hootsuite and native platforms.

Coordinates and contributes to the monthly Graduate Insider email and blog, including writing, editing and project managing timelines and approvals.

Serves as a subject matter expert on digital platforms used by the team (Salesforce Marketing Cloud, Hootsuite), ensuring campaigns and content are executed effectively, accurately and aligned with brand and accessibility standards.

Continuously researches and maintains a solid understanding of industry best practices and trends in digital marketing, such as email, social media, blogging, and content strategy to improve execution. 

Serves as copywriter, editor and proofreader for all types of communications and materials for the Graduate College.

• Writes and edits a variety of content including email campaigns, blog posts, ASU News stories, feature articles, and promotional materials.

• Shares published material from blog frequently and strategically on social media channels. 

• Writes stories for ASU News.

Processes website content requests and helps to oversee content for the website ensuring accuracy, consistency, brand alignment and adherence to marketing best practices and coordination of content updates with unit staff.

Interfaces with key stakeholders, project leads/managers, subject matter experts and team members to develop materials and content. 

• Works collaboratively with Graduate College staff to plan and implement digital outreach strategies for college events, programs, initiatives and new products that include measures of success.

• Develops and maintains collaborative working relationships with Marketing and Communications team members, project managers, creative resources and other outside vendors to accomplish project goals and content needs.

Learns the breadth of the Graduate College's programs and initiatives and contributes ideas and develops content to promote them as directed.

Supports event promotion and coverage by creating email and social media campaigns, writing event recaps and updating relevant web content.

• Attends college events to capture content through photography and interviews, supporting event coverage and promotional storytelling.

Assists in the creation of new Salesforce Marketing Cloud templates in collaboration with the Manager and Graphic Designer

May assist Graphic Designer/Marketing Manager with edits on photos (crop/touch them up) or with making on-brand graphics in a pinch as needed using image-editing software such as Adobe Creative Suite, Canva or other photo editing programs/apps.

May assist with the coordination and management of production activities for marketing materials (e.g. vendor contracts, EPRF forms, internal and external approvals, etc.). 

Organizes and maintains a structured digital filing and archival system to ensure content is easily accessible for future use; uses predetermined naming conventions and filing systems.

All other duties as assigned.

Desired Qualifications:

• Prior marketing and/or communications experience.
• Experience using email management software to build email marketing campaigns. 
• Experience building successful social media campaigns and growing social media channel engagement.
• Experience writing content in different styles with emphasis on editing and writing for the web (news, blogs, social media updates, marketing copy, etc.).
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar.
• High attention to detail and the ability to prioritize to meet multiple, competing deadlines. 
• Strong organizational skills and knowledge of the principles, standards and practices of project management.
• Skill in verbal, visual and written communications including the ability to express ideas in a clear, professional, diplomatic and logical manner.
• Ability to work well both independently, and as a part of a team to achieve common goals. 
• Critical thinking skills and a high degree of independent judgment in complex situations; skill in problem-solving, conflict management and decision making.
• Demonstrated experience in establishing and maintaining effective working relationships with a variety of stakeholders, such as professional organizations, media, university administrators, faculty and staff.
• Experience using HTML and CSS for website and email editing.
• Knowledge of AP style a plus.
• Prior experience with reporting a plus.
• Video, audio and photography experience a plus.
• An eye for design, consideration for user-experience, and some experience with image-editing software such as Adobe Creative Suite, Canva or other photo editing programs/apps a plus.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to walk or travel moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• May be required to perform tasks in the field within and/or across University campuses or other locations.
• Ability to clearly communicate to perform essential functions. 

Minimum Qualifications:

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$7622.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

A fingerprint check is not required for this position.