Senior Product Manager, Audience & Privacy

Join one of the fastest-growing Retail Media Networks and help advertisers connect with millions of customers through privacy-forward, high-performance audience solutions. Best Buy Ads empowers brands to activate across a vibrant ecosystem-online, in-store, and beyond.

As a Senior Product Manager- Audience & Privacy, you will lead the strategy, development, and optimization of audience products across Best Buy Ads. This includes segmentation, targeting, and clean room activation using privacy-compliant, identity-backed solutions like LiveRamp. You'll drive outcomes that enhance match rates, scalability, and media performance-serving both advertisers and internal stakeholders. This is a high-impact role with end-to-end ownership, cross-functional collaboration, and a direct line to results.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you'll do

• Define and drive the product vision and roadmap for audience solutions across RMN channels
• Lead audience creation, segmentation, and activation within clean rooms (e.g., LiveRamp, Habu)
• Enable compliant, identity-backed targeting using pseudonymous IDs (e.g., RampID)
• Translate business and partner needs into actionable product requirements
• Partner with Engineering, Data Science, and UX to build performant, scalable tools
• Support monetization and distribution of audiences across platforms (e.g., The Trade Desk, DV360)
• Align clean room workflows for both activation and measurement
• Monitor and improve match rates, audience performance, and operational efficiency
• Educate internal teams on custom vs. standard segments and campaign best practices
• Ensure readiness for evolving privacy regulations and data usage standards
• Serve as a subject matter expert in partner engagements and internal communications

Basic qualifications

• 4+ years of product management experience in AdTech, MarTech, or Retail Media
• 3+ years of experience owning product strategy and roadmap in a data- or audience-driven domain
• 2+ years of hands-on experience activating audiences through clean rooms (e.g., LiveRamp, Habu)
• 2+ years of experience working with identity-based targeting solutions (e.g., RampID, hashed emails)
• Proven ability to lead cross-functional teams and manage complex stakeholder needs
• Ability to define metrics, analyze performance data, and drive continuous improvement
• Excellent written and verbal communication skills
• Bachelor's degree or equivalent experience in marketing or retail media, programmatic media and advertising with advanced level of experience in ad server technology

Preferred qualifications

• Experience integrating with DSPs or onboarding platforms (e.g., The Trade Desk, SA360)
• Familiarity with digital media buying strategies and audience funnel planning
• Exposure to privacy frameworks (e.g., CCPA, GDPR) and their impact on advertising

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay and PTO package
• Generous employee discount
• Physical and mental well-being support
• Robust benefit package

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Auto Req. ID988925BR

Location Number 100024 Remote- Minnesota

Address 7601 Penn Ave.$109650 - $194361 /yr

Pay Range $109650 - $194361 /yr