Senior Analyst, Ecommerce Marketing & Media Forecasting
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Job Description
The Senior Analyst, Ecommerce Marketing & Media Forecasting will be responsible for analyzing digital marketing and commerce data to forecast demand and sales performance across SharkNinja's digital acquisition channels. The Senior Analyst, Ecommerce Marketing & Media Forecasting focuses on leveraging historical data, marketing inputs, and external factors to provide accurate and actionable forecasts that support marketing and inventory decisions. The Senior Analyst, Ecommerce Marketing & Media Forecasting will report into the Vice President, Digital Performance Marketing & Loyalty.
Key Responsibilities:
- Develop lower funnel marketing and media forecasts for digital products and campaigns, collaborating with upper and mid-funnel marketing and e-commerce teams
- Analyze historical sales, seasonal trends, traffic, conversion, and marketing data to generate data-driven demand forecasts
- Identify and investigate gaps in plans, emerging channel trends, and new growth opportunities within the dotcom business
- Provide insights to help optimize digital marketing campaigns, budget allocation, product launches, and inventory planning
- Monitor forecast accuracy and adjust models as necessary to improve performance
- Present forecast output to marketing and e-commerce stakeholders and identify gaps/opportunities to deliver revenue impact
- Partner with marketing and commercial teams to evaluate business performance by understanding the impact of media and web performance on forecast attainment or misses
Qualifications:
- 5+ years of experience in demand forecasting, marketing analytics, or a related field
- Strong proficiency in data analysis tools such as Excel, SQL, PowerBI, Tableau, Looker and forecasting software
- Experience in digital marketing or e-commerce forecasting required
- Experience developing predictive and statistical models for use in business forecasting
The Senior Analyst, Ecommerce Marketing & Media Forecasting position is a hybrid position (3-4 days per week in office) based in Needham, MA.
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