Product Marketing Manager: B2B Life Sciences, Research Or Evidence Generation

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

Verily is seeking an experienced Product Marketing Manager with expertise growing and scaling a healthcare data management and analytics platform. This Product Marketing Manager will help craft our Go-To-Market strategy for Verily Workbench, a secure research environment which enables researchers to access, analyze and collaborate on complex datasets with the governance and policy oversight tools to help safely support research speed and scale.

Target customers include both data generators and data users- including pharmaceutical companies and data providers (including biobanks and NGOs).

In this role, you will serve as the voice of potential customers and identify potential platform use cases, define key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts (including the use of AI/ML). You will also build market sizing analyses and conduct research to build and refine our pricing strategies. In short, you will own the Go-To-Market Strategy and bring Verily's capabilities to life through compelling and customer-oriented marketing collateral.

The right candidate will bring a "full stack" product marketing skill-set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, building pricing strategies and developing sales collateral.

You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of the life science, pharma, and data generator segments. You will also have first-hand experience of growing and scaling a multi-tenancy platform product. This position reports to the Product Marketing Lead Platforms & Data.

Responsibilities

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy for Verily Workbench. Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.

• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.

• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.

• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.

Qualifications

Minimum qualifications

• Bachelor's degree in marketing, business or related field. Plus, 5-7 years experience in product marketing, strategic consulting, or product management with 5+ years in healthcare.

• Experience scaling a healthcare data organization and analytics platform, especially with multi-tenancy architecture.

• Experience developing benchmarks and market claims.

• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life science companies, and data generators.

• Experience working in a new and/or swiftly evolving market.

• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.

Preferred qualifications

• MBA preferred.

• Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.

• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.

• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.

• Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.

Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

The US base salary range for this full-time position is $128,000 - $183,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Verily Life Sciences LLC is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.