Marketing Director
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Job Description
🌇 Now Hiring: Marketing Director
📍 Sunset Woods Senior Living – New Berlin, WI
đź•’ Full-Time | Senior Living Community
Are you passionate about connecting families with compassionate care? Sunset Woods Senior Living in New Berlin is seeking a proactive and relationship-driven Marketing Director to lead our outreach efforts and grow our community.
About the Role:
As the Marketing Director, you’ll serve as the bridge between our senior living community and the greater New Berlin area. You’ll be responsible for increasing occupancy, strengthening referral relationships, and guiding families through the decision-making process with empathy and expertise.
Key Responsibilities:
Build and maintain strong relationships with referral sources and community partners
Conduct pre-admission assessments to determine appropriate placement
Provide informative facility tours and consultations with prospective residents and their families
Assist with transition and orientation of new residents
Analyze local market trends, including competitors, pricing, and census trends
Drive census growth through strategic marketing initiatives
What You Bring:
Exceptional communication and people skills
Self-motivated with the ability to work outside the facility 80%+ of the time
Team-oriented mindset with leadership and influencing capabilities
Positive, professional demeanor with a high level of tact and patience
Requirements:
Associate Degree in Marketing, Business, or Healthcare Management
Previous experience in sales or marketing is required
Senior living or healthcare industry experience preferred
Why Sunset Woods?
Sunset Woods Senior Living offers a warm, welcoming environment rooted in dignity, respect, and quality care. Join a team that values connection, purpose, and community.
The employer for this position is stated in the job posting. Â The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Â Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. Â More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
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