Director, Marketing Operations

About Unlock

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.

About Unlock

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We’re beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today – with flexibility and control.

About the role

The Director of Marketing Operations leads the development and execution of marketing infrastructure and strategy to enhance performance across channels and drive conversion throughout the customer funnel. This role manages a team and oversees the full MarTech stack, focusing on optimizing systems, tools, and data flow to support scalable marketing efforts. Responsibilities include implementing lead scoring models, maintaining data governance and compliance standards, and partnering with cross-functional teams to improve campaign execution and ROI. The position requires strong technical fluency, analytical rigor, and operational excellence to ensure marketing effectiveness and business growth.

What you’ll do

• Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis. 
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department. 
• Lead and mentor a high-performing team of marketing ops professionals to support strategic goals and professional growth. 
• Oversee and optimize the marketing tech stack (CRM, MAP, CDP, AdTech, attribution tools, etc.), evaluating and integrating new tools as needed to improve performance and data flow. 
• Drive conversion rate optimization (CRO) across web, email, and paid channels through A/B testing, segmentation strategies, behavioral tracking, and personalization. 
• Collaborate with channel managers, product, and sales to define lead scoring models, routing rules, and funnel performance benchmarks. 
• Ensure accurate marketing attribution and data integrity across platforms, enabling smarter decisionmaking and forecasting. 
• Implement data governance and compliance standards (CCPA, DSR, WCAG, etc.) across marketing systems and workflows. 
• Partner with the data team to define dashboards and reports to monitor KPIs, campaign performance, and ROI. 
• Support brand voice and design consistency across marketing, sales and product systems and collateral 
• Hire, coach, develop and manage performance of all team members. Ensure Unlock values are adhered to and consistently demonstrated. Effectively manage budget and resources.

What we’re looking for

• 8+ years of experience in marketing operations, with at least 3 years in a leadership or management role.
• Deep knowledge of MarTech ecosystems—experience with platforms like HubSpot, CustomerIO, Segment, GA4, and related analytics and automation tools. 
• Proven experience in conversion optimization, A/B testing, funnel diagnostics, and implementing improvements based on user behavior and data. 
• Strong technical acumen—you understand how systems connect and can troubleshoot or spec integrations, workflows, and APIs. 
• Demonstrated experience in ensuring compliance with digital privacy and accessibility standards, including GDPR, CCPA, WCAG, and CAN-SPAM. 
• Excellent project management skills and a track record of delivering complex initiatives on time and on budget. 
• PC skills including working knowledge of the Microsoft environment and the ability to access, manipulate, organize and relay information in a meaningful way. 
• Excellent communication and relationship-building skills to effectively partner with leaders across multiple functions 
• Ability to work in a high-growth, dynamic environment.

  Preferred Qualifications

• Familiarity with SQL, HTML/CSS, or scripting languages is a strong plus.

What we offer

• A dynamic work environment with opportunities for learning and professional development
• Competitive compensation and benefits package
• Collaborative and inclusive company culture
• Flexible work arrangements and a focus on work-life balance

Target base compensation is $152,000 annually. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock’s Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off.

Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.