Lead Product Marketing Manager, Ad Products

Your Impact on our Mission

Zocdoc's most important asset is our people. As a Lead Product Marketing Manager you'll play a meaningful role in shaping, communicating, and launching Zocdoc's innovative products to patients and providers. You'll bring audience, industry and opportunity insights to the product development stage. You'll collaborate closely with marketing, sales and product teams leading the development of value propositions and go-to-market strategies. This is a great opportunity for a smart and passionate marketer to directly impact how users experience Zocdoc, while driving growth for the business.

Zocdoc's most important asset is our people. As the Lead Product Marketing Manager for Sponsored Results & Measurement, you'll be responsible for growing one of Zocdoc's most strategic and fastest-growing revenue streams. You'll bring audience, industry and opportunity insights to the product development stage. You'll collaborate closely with marketing, sales and product teams leading the development of value propositions and go-to-market strategies.

You'll own the go-to-market strategy, value proposition, and adoption plans for our ads business - helping providers acquire the right patients, while ensuring a high-quality experience for patients on our platform. This is a great opportunity for a smart and passionate marketer to shape the monetization strategy of our marketplace, and guide our cross-product measurement strategy. By partnering with Product and Analytics to advance our measurement capabilities - and crafting narratives that make performance tangible for providers - you'll set the industry standard for how healthcare organizations think about growth through advertising.

You'll enjoy this role if you...

• Are a stickler when it comes to the right message for the right audience at the right time
• Love shaping products from concept to launch
• Are collaborative, and enjoy building relationships at all levels of an organization
• Have an interest in transforming the healthcare experience for millions of patients

Your day to day is…

• Becoming an expert on Zocdoc's product suite, differentiators, customers, and competitors.
• Driving product adoption of Sponsored Results with clear and compelling value propositions, positioning, launch strategies and tactics.
• Tracking competitive ad product trends and evolving advertiser expectations to inform positioning and roadmap development.
• Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies.
• Partnering with Product and Revenue teams to shape the ads roadmap and evaluate new ad formats, pricing models, and targeting capabilities.
• Collaborating with Product, Sales, Marketing, and other teams to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives.
• Inspiring action through customer insights and executing with operational rigor and efficiency.
• Educating internal partners on how to effectively communicate the unique value of Sponsored Results through various touch points.
• Developing value prop recommendations, launch materials, and messaging frameworks.

You'll be successful in this role if you…

• Have experience marketing advertising or measurement products (e.g., paid media, self-serve ad platforms, sponsored listings)
• Can identify and communicate the value of performance-based advertising to both internal stakeholders and external customers
• Have a strong perspective on advertising measurement and can lead conversations about what 'good' looks like.
• Demonstrate super strength when it comes to managing complex projects with an eye for detail.
• Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions
• Approach projects through a data-driven and analytical lens.
• Are a creative problem solver with an appetite to always be learning.
• Can work independently or in groups, and know when to ask for feedback or help.
• Have the ability to synthesize complicated product descriptions into simple, everyday language.
• Are a strong communicator, both verbally and written, and know your audience.
• Have 7+ years relevant product marketing experience

Benefits:

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• Great Place to Work Certified
• Catered lunch everyday along with snacks
• Commuter Benefits
• Convenient Soho location