Senior Specialist, Media Strategy

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We're seeking a Senior Specialist, Media Strategy. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred.

Candidates must be within a commutable distance to the Mars United New York City or Detroit office.

PRIMARY RESPONSIBILITIES:

• Client-facing role supporting planning and leading execution of best-in-class national consumer promotions and shopper media campaigns
• Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

SKILLSETS REQUIRED:

• Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
• 2-4 years of shopper, consumer promotions or retail media experience working in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
• Must have a strong level of understanding of multiple media including trafficking, optimizing and tagging
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail

Compensation Range: $59,850- $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be July 31, 2025.

Detroit: $59,850-$78,800

New York: $59,850- $90,620

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