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Business Development Manager (Hybrid)

AAA BrandLake Mary, Florida

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Job Description

Summary:

The Business Development Manager oversees pipeline growth and builds partnerships with top U.S. brands to deliver exceptional value to Members. This role involves creating, maintaining, and expanding contractual relationships, initiating discussions with potential partners across different industries, and supporting the development of engaging partnership programs. The position collaborates cross-functionally with other departments to increase relevance and engagement among members.

Duties & Responsibilities:

  • Create partner programs and alliances, in collaboration with Clubs, that drive unparalleled savings and exceptional experiences for Members.
  • Maintains a development pipeline to secure new strategic partnerships. Initiate and lead outreach to prospective partners, adapting communications and messaging to resonate across a range of industries and executive audiences.
  • Builds and fosters long-term relationships with strategic partners and key stakeholders to enable growth, mutual value, and to maximize engagement and loyalty with Members
  • Negotiates complex partnership agreements that leverage AAA's assets to maximize Member value, brand impact, and revenue goals.
  • Identifies and champions innovative partnership models and non-traditional opportunities that differentiate AAA in the marketplace and drive Member relevance.
  • Conducts competitive and industry benchmarking to inform partnership strategy and keep AAA ahead of category trends and shifts in consumer behavior.
  • Manages the onboarding process for Partners and AAA Clubs, ensuring clear communication and a seamless transition.
  • Ensures that all partner activations are brand-aligned and Member-centric, maintaining AAA's reputation for trust, quality, and value.
  • Facilitates internal knowledge sharing and partner education, equipping AAA stakeholders with the necessary tools and messaging to activate partnerships effectively.
  • Supports renewals, amendments, and changes to contracts by collaborating cross-functionally with internal teams and AAA Clubs to align on partnership terms, including legal, financial, and info security considerations.
  • Defines clear, partner-specific KPIs aligned with both partner objectives and organizational goals.

Requirements, Competencies, and Certifications:

    • Ability to work effectively in a federated or decentralized organizational model.
    • Excellent verbal, written, and presentation skills, with a proven ability to influence and forge deep, trusting relationships with key decision-making executives in a sales context.
    • Strong business modeling skills to assess a partner's long-term growth potential and build compelling business cases.
    • Strong analytical mindset with experience in setting performance metrics, analyzing data, and using insights to optimize strategies. Experience with performance-driven marketing models that achieve measurable, quantifiable results.
    • Ability to develop exclusive, differentiated offers that deliver meaningful value to Members and stand out in the marketplace.
    • Experience shaping go-to-market plans with partners, including campaign planning, targeting strategies, and performance optimization that drive measurable results.
    • Proven experience in contract negotiations, securing favorable terms, and ensuring successful outcomes that enhance brand value and Member loyalty.
    • Deep familiarity with the digital landscape, leveraging digital platforms to engage younger generations and strengthen partnerships with top brands.
    • Advanced understanding of technology and tools that enhance business development, including CRM systems, data analytics platforms, and performance reporting tools, ensuring partnerships are data-driven and impactful.
    • Excellent interpersonal skills, inherently self-motivated, and adaptable in a fast-paced, dynamic, deadline-driven environment.
    • Ability to work with internal and external stakeholders to build consensus on key strategy, and shape business development practices that reflect both market insight and Member needs.
    • Capable of representing AAA in professional organizations, trade groups, and industry events, enhancing brand visibility and forging strategic alliances.

          Education & Experience:

          • Bachelor's degree in business administration, marketing, related field, or equivalent work experience. 
          • Five (5) to seven (7) years of experience in business development.

          Hiring Range: $92,280 - $116,280

          This position is also eligible for participation in AAA, Inc.'s Annual Incentive Plan.

          AAA Inc. is committed to paying competitively and equitably. The posted range for this position represents competitive compensation based on market data, internal equity, and the skills and requirements of the position. The compensation offered will depend on your qualifications and experience.

          AAA Inc. supports a flexible work environment for our associates. We are committed to collaboration, innovation, and work-life balance and offer a hybrid work model of three days in-office and two days at home (or whenever you work best) each week.

          AAA Inc. does not accept unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms to any employee working at the AAA, Inc. offices either by email, the Internet, or in any form and method without a valid written Statement of Work in place for this position from AAA Inc.'s Talent Acquisition Department will be deemed the sole property of AAA Inc.'s Office. No fee will be paid if the AAA, Inc. office hires the candidate due to the referral or through other means.

           

            Automate your job search with Sonara.

            Submit 10x as many applications with less effort than one manual application.

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