Account Director, Technology

More about the role:

The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply "saving the world." The double-edged sword of today's technologies creates as much reputational risk as reward across diverse stakeholder groups.

Want to be on the front lines, shaping the narrative for the large-scale innovations that matter?

With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time.

If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you!

As an Account Director on our growing US Technology team, on our growing U.S. Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established and challenger brands.

We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, and ready to take a big step in your career, this is the opportunity for you!

What you'll do:

• Be responsible for providing communications counsel to clients and day-to-day management of significant client mandates.
• Experience working in an integrated, multi-team environment. You would play different roles on various projects depending on the client mandate and the expertise required.
• Develop and implement integrated communications strategies and programs, including media relations, thought leadership, and product launches, in collaboration with account leads and specialists across social, content, production and other disciplines.
• Maintain an active understanding and awareness of current affairs and industry issues, marketing objectives, technologies and products of your clients.
• Cultivate and manage relationships with key media contacts and influencers in the technology industry, securing impactful coverage and advocacy for clients.
• Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.
• Oversee and contribute to the development of high-quality written content, showcasing strong writing and storytelling skills.
• Develop and manage budgets and assist in the tracking of key financial levers.
• Identify opportunities for client growth, while fostering curiosity within your teams to identify new possibilities.
• Contribute to generating new business opportunities for the firm, assisting in preparing new business proposals for new and existing clients.

Experience that contributes to success:

• 8+ years' experience working in public relations, with a strong focus on the technology industry.
• You have direct, hands-on experience with clients in at least two of these sectors: consumer electronics hardware, enterprise infrastructure and applications, AI, semiconductors, or emerging technologies (e.g. robotics, quantum computing, advanced R&D)
• A track record with integrated, 360-degree campaigns in the B2B and consumer tech space.
• Experience with industry verticals and customer success storytelling. Experience with industry analyst relations is a plus.
• Company "owned" events and tech industry events? You've been there, managed that, and have the results to prove it.
• You've led portions of large-scale campaigns and know how to inspire a team to achieve amazing things.
• You've got a killer network of business and tech media contacts and industry influencers.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.