Senior Director Of Advertising Analytics, Yield & Pricing

We are looking for a results-oriented, hands-on, deeply analytical, Senior Director of Advertising Analytics, Yield & Pricing to lead key aspects of our Retail Media business. In this role, you will oversee the development of advanced analytics frameworks, dynamic pricing models, and yield optimization strategies that drive incremental revenue and advertiser performance across our omnichannel advertising ecosystem. You will also define ad testing and experimentation frameworks, testing execution, and will lead reporting and interpretation of testing results as well as make product and business recommendations based on those results.

This leader will be instrumental in helping us commercialize our first-party data and premium retail media inventory - spanning onsite, offsite, programmatic, search, social and in-store channels - by delivering actionable insights that improve efficiency, product development, and monetization.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you'll do

• Develop and refine yield strategies to optimize fill rate, CPMs, and monetization across direct, programmatic, and self-serve channels.
• Create and manage forecasting models for supply and demand, partnering with inventory and ad operations to improve delivery.
• Define and test pricing frameworks and models in collaboration with sales and product teams.
• Define ad testing experimentation frameworks and processes, define test hypothesis, lead experiment readouts and recommendations to shape the product and the ad business.
• Perform custom scenario analysis to inform ad business decisions
• Build and maintain analytics tools and dashboards to support ad sales, product, and operations teams.
• Define and operationalize top-level KPIs, dashboards, and benchmarks across formats, audiences, products, and platforms.
• Deliver actionable insights that drive revenue, advertiser value, and operational efficiency across sales and media strategy.
• Serve as a strategic thought partner to product, engineering, and sales leadership, representing analytics in executive discussions and roadmap planning.
• Hire, develop and retain a high-performing team supporting advertising measurement, forecasting, pricing, and performance reporting that drives impact

Basic Qualifications

• 10 years of experience in advertising analytics, yield management, pricing strategy, or related roles
• 5 years of experience in understanding digital media ecosystems, including programmatic, retail media, display, video, search, and/or social
• 4 years of experience with a proven track record of driving measurable revenue impact through analytics and pricing optimization
• 4 years of experience in fluency in data analytics, forecasting, experimentation, and business modeling
• 4 years of experience with tools such as SQL, Python or R, Looker or Tableau, and statistical modeling techniques
• 3 years of experience in demonstrated leadership with building and managing high-performing analytics teams
• Effective communicator with strong executive presence and stakeholder management skills
• Bachelor's degree in Business, Economics, Mathematics, Statistics, or a related field

Preferred Qualifications

• MBA or advanced degree
• Experience in retail media networks, digital marketplaces, or publisher ad platforms
• Familiarity with ad tech platforms such as SSPs, DSPs, ad servers, and identity graphs
• Expertise in media testing and experimentation (e.g., geo tests, audience holdouts, A/B testing)
• Experience implementing dynamic pricing or real-time yield optimization systems
• Background working with cloud data platforms like Habu, Snowflake, or TransUnion

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Auto Req. ID994682BR

Location Number 900010 Corporate 1 MN

Address 7601 Penn Avenue South$162588 - $287946 /yr

Pay Range $162588 - $287946 /yr