Advertising & Communications Manager

Lead the voice and brand of Hastings Insurance.

Location: Hybrid (with a weekly on-site day in Hastings, MI)

Schedule: Full-time | Monday-Friday | 8:00 a.m. - 4:30 p.m.

About the Role:

The Advertising & Communications Manager is responsible for leading our company-wide branding, marketing, and communications strategies. This role oversees the Advertising & Communications team and manages initiatives across advertising, corporate communications, social media, digital marketing, and customer experience. By developing and executing campaigns that drive awareness, demand, and engagement, you'll play a key part in strengthening our brand and supporting profitable growth.

What You'll Do:

• Lead the Advertising & Communications team, including coaching, development, and performance management.
• Manage brand development and ensure consistent use of colors, fonts, visuals, logo, and voice.
• Build and strengthen brand awareness with employees, agents, customers, and the public.
• Develop and execute multi-platform marketing strategies aligned with corporate priorities.
• Create and distribute internal and external communications, including bulletins and promotional advertising.
• Design and deliver campaigns that generate awareness, interest, and profitable growth.
• Collaborate with cross-functional partners on marketing, design, and event support.
• Lead digital marketing strategy including social media, email, UX, digital ads, and analytics.
• Manage budgets and evaluate performance of advertising, communications, and vendor partnerships.
• Oversee cooperative advertising programs, ensuring effectiveness and compliance.
• Support sales, industry partnerships, and agent marketing needs through collateral and presentations.
• Provide advertising and communications representation on corporate projects and change initiatives.

Additional Role Highlights:

• Oversees an annual advertising budget of approximately $600,000.
• Opportunity for hybrid work arrangement based at our Hastings corporate offices.
• Includes occasional travel to support marketing and partnership initiatives.

What You'll Bring:

• Bachelor's degree or equivalent required

• Insurance education designations (i.e CPCU, CIC, AINS) preferred in lieu of degree.

• Minimum of six years' experience in marketing or marketing communications, with at least three to five years in management.

• Strong communication skills - written, verbal, and presentation.

• Proven ability to build and execute marketing strategies that align with business goals.

• Organizational and leadership skills with experience leading teams and cross-functional projects.

• Proficiency in Microsoft Office and comfort with digital marketing tools and platforms.

About Us:

At Hastings Insurance, we're more than an insurance provider - we're a trusted partner to our agents, policyholders, and the communities we serve. For over 135 years, we've been helping individuals, families, and businesses protect what matters most and rebuild after loss. We're proud to be rated A (Excellent) by A.M. Best Company, recognizing our enduring financial strength and stability.

While our heritage runs deep, we're always looking ahead. We embrace emerging technologies, cultivate strong partnerships with independent agents, and continuously evolve our products to meet the needs of today's customers. Our strategy is focused on responsible growth, expanding our reach while staying innovative, agile, and committed to personalized service.

Our people are the heart of everything we do. Our talented team members - many recognized as industry experts - are passionate about delivering exceptional service, driving progress, and making a real impact. At Hastings Insurance, we foster a culture of collaboration, continuous learning, and appreciation for the diverse skills and ideas our employees bring.

Our Commitment as an Employer:

We believe that diverse perspectives and inclusive teams drive innovation and strengthen our organization. We're committed to fostering a workplace where every employee feels valued, respected, and empowered to contribute their best.

We are proud to be an equal opportunity employer, and we make employment decisions based on business needs, role requirements, and individual qualifications-without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, appearance, disability, veteran status, family status, marital status, or any other legally protected characteristic.

We also understand the importance of providing a welcoming and accessible experience for all candidates. If you require accommodation during the application or interview process, please reach out to our Talent Acquisition Specialist or contact us at 800-442-8277.