Advertising Social Media Specialist

To hire the very best team members, Chukchansi Gold understands we have to make the very best offer. In addition to our competitive wages and employee perks, Chukchansi Gold team members receive $43,000-$58,000 in benefits alone, including medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more. Join the team at Chukchansi Gold and enjoy the best benefits package in the Valley!Chukchansi Gold team members enjoy unrivaled perks. You’ll also receive free and discounted meals in the Team Dining Room, paid time off, holidays gifts and raffles. Additionally, discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park.Voted the Valley’s No. 1 best local employer, Chukchansi Gold Resort & Casino is California’s premier integrated resort offering lively gaming, world-class entertainment and luxurious accommodations, welcoming thousands of guests each year.

Job Description:

SUMMARY: Responsible for coordinating the creation process of video and digital advertising content, from initial concepts to final product, aimed at branding and marketing the Casino property and its amenities. Supports the Videographer and Advertising Production Supervisor. Ensures timely completion and surpassing of expectations for all video and digital projects through meticulous planning, effective communication, and efficient scheduling. Monitors the day-to-day digital and social media strategies across all platforms.   

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

    Under the direction of the Advertising Manager or Digital Production Supervisor, researches, coordinates, and executes concepts for video creative needed for digital advertising and social media initiatives, ensuring alignment with overall marketing and advertising objectives.Assist with the video equipment, lighting, cameras and props needed for set-up and break down for shoots.

    Prepare the shoot timeline schedule along with cast, talent, crew and make-up artist needed for each day’s shoot along with escorting needs.Coordinate and communicate with internal departments for shoot locations and needs to ensure a smooth filming process and all P&P’s are followed.

    Run errands and gather supplies needed for shoots.Drive video projects through pre-production to the post-production process to achieve interesting video content while maintaining brand integrity.

    Maintain guest behavior through monitoring, signage and locking down the set.Contacting vendors and other administrative tasks.

    Creates and maintains a social media editorial calendar, implementation & monitoring of the day-to-day activity for social media initiatives.Assists in generating regular reports on advertising campaign performance, providing insights, analysis, and recommendations for improvement.

    Monitors and responds to guest interaction and competitor activity.Stay informed about the latest trends, best practices, and emerging technologies in digital advertising to ensure campaigns remain innovative and competitive.

    Provides support with website content and verifies the accuracy of displayed information.Assist with monitoring and responding to guest interactions and competitor activity.

    Assists with website content and ensures information is displayed accurately.Assists Special Events with promotions and Marketing Department as needed.

    Maintains a consistent, regular attendance record.Performs any reasonable request made by management to support the marketing department.

    May be used as an usher as needed by management for events.

QUALIFICATION REQUIREMENTS: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

EDUCATION and/or EXPERIENCE:

Bachelor’s Degree in Film, Communications/Journalism, media or a related field required Minimum of two to three years of casino experience in video, marketing or advertising preferred. Clerical/office experience required. Proven working experience in social media marketing, website and reputation management required   

SPECIAL QUALIFICATIONS:

Training in film editing and other related software programs along with knowledge of online marketing and understanding of major social media channels (Facebook, Instagram, Twitter, Snapchat, etc.) required.  

Knowledge of social media and analytics software (Sprout Social, Google Analytics, Facebook Insight, WordPress, etc.) preferred.  Excellent writing and communication skills required. Knowledge of photography and filming. Strong organizational and interpersonal skills required. Must be proficient in the use of the computer using Microsoft Word, Excel, Power Point, and Outlook.

LANGUAGE SKILLS:Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.

MATHEMATICAL SKILLS:Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITY:Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form.  Ability to deal with problems involving several concrete variables.

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. 

While performing the duties of this job, the Team Member is regularly required to talk or hear. The Team Member is also frequently required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls.  The Team Member is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl.   

The Team Member may occasionally be required to lift or move up to fifty pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those and Team Member encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. During Entertainment events, the noise level   increases to loud.  When on the casino floor, the Team Member will be exposed to a smoke-filled environment.