Senior Product Marketing Manager, User Acquisition
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Job Description
About SmartNews
SmartNews is a leading global information and news discovery company dedicated to delivering quality information to the people who need it. Thanks to our unique machine-learning technology and relationships with more than 3,000 global publisher partners, we provide news that matters to millions of users.
Founded in 2012 in Tokyo, SmartNews also has offices in Palo Alto, New York, Beijing, and Singapore.
If you share our vision and are passionate about our mission, we encourage you to apply!
The Team
The Global Product Team is responsible for broadening the global reach of SmartNews. Primarily, we are focused on the US News market as a means to broaden our footprint and provide more people high-quality news that they find essential. Presently, we are building a new application called NewsArc.
Your Role
As our foundational Product Marketing Manager for Acquisition, you will architect and execute the entire growth engine for NewsArc. This is a unique, blended role for a true "full-stack" growth leader who is passionate about bridging product development and marketing. You will own the complete user lifecycle-from attracting new users through innovative acquisition campaigns to optimizing their in-app experience to drive world-class retention and advocacy. Some of your responsibilities include:
- End-to-End Growth Strategy
- User Acquisition & Campaign Management
- Data Analysis & Optimization
- Budget Management
- The Voice of the User
- 3 days a week in office