Associate Brand Marketing Manager

At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we're looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?

ABOUT THE JOB

Our goal is to make Shark a true "devotion brand" - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Associate Brand Manager will support the Director of Marketing in executing marketing strategies by leveraging consumer insights to create new product positioning, launch assets, and full-funnel integrated marketing campaigns that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution for the Cordless business while also contributing to broader Shark brand initiatives.

RESPONSIBILITIES

With direction and oversight from the Director of Marketing, the Associate Brand Manager will be responsible for the following:

• Produce marketing launch assets, including lifestyle photography, packaging artwork, in-store merchandising, and .com content
• Produce creative briefs and manage creative development processes (i.e. timeline, approvals, scope)
• Collaborate with Product Development and Consumer Insights to shape new products, positioning, and messaging
• Become well-versed in the Cordless category - understand price, positioning, and competitive landscape, leading to white space opportunity identification
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset

KEY INTERFACES

• Company Leadership: To align brand strategies and marketing plans.
• Product Development: To ensure products align with target audience needs and overall brand strategy.
• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
• Creative: To develop breakthrough, consumer-relevant marketing collateral.
• Sales Strategy: To collaborate to build products & programs that engage key retailers and shoppers.

REQUIREMENTS

• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: developing product launch strategies, integrated marketing assets, & go-to-market readiness
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a "progress over perfection" mindset
• MUST be in the Needham MA/Boston area - we are on site 3x a week and unbable to provide relocation support for this role