Director, Global Media Investment Lead - Shark Beauty
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Job Description
About the Job
As the Director, Global Media Investment Lead - Shark Beauty, you will be responsible for building and executing high-impact, data-driven media investment plans, navigating competing priorities across the Global business priorities and Local growth strategies. You will oversee all 'top-of-funnel' paid media investment plans in each country, whilst calibrating holistic media plans with 'lower funnel' budgets owned by other teams, including 'Direct to Consumer', Retail and Amazon.
This is a leadership role for a strategic thinker who can balance long-term brand equity with short-term performance results. You will collaborate cross-functionally with Brand Media, Sales, PR, Partnerships and Social.
Responsibilities
- Develop and oversee global media plans for Shark Beauty, implementing 'top-down' media budgets by country, in alignment with Global Brand Leads, FP&A and Analytics
- Lead 'best practice' in planning and buying across all media channels, TV, online video, display and paid social
- Own the global Shark Beauty media budget and ensure optimal spend allocation, campaign efficiency, and ROI across countries
- Partner with external agencies and internal stakeholders to develop and deploy integrated 360° campaigns
- Own the cross-functional collaboration/provide governance to streamline media splits across marketing functions (including D2C, AMZ, Brand Media)
- Regular check-ins with local media teams to check and adjust plans as required
- Drive testing and innovation across platforms to continuously improve media effectiveness and reach.
- Monitor campaign performance and deliver data-led insights and recommendations to senior leadership.
- Stay current with media trends, consumer behaviors, and competitive landscape in the region.
- Partner to Global Shark and Ninja leads to inform Global Media Center of Excellence
Requirements
- 10+ years' experience in media planning and buying in beauty
- Deep understanding of the global media landscape, including local TV, digital, and programmatic
- Strong experience managing agencies and multi-channel campaigns with measurable outcomes.
- Data-driven mindset with strong analytical skills and familiarity with tools such as Google Analytics, Meta Ads, DSPs, and media mix modelling.
- Proven track record of delivering brand growth and campaign ROI in a global or regional role.
- Proven track record in a highly matrixed organization and dynamic cross-functional collaboration
- Excellent project management, negotiation, and stakeholder communication skills.