Media Planner

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

YETI is looking for a Media Specialist to join its team in Austin. The ideal candidate for this position is proactive, organized, accurate and able to problem solve. You should have relevant media planning and/or buying experience and a proven track record of building strong working relationships with internal teams as well as external partners (agencies, vendors etc.). The Media Specialist should be capable of running small to medium sized projects, managing small to mid-sized agency partners, overseeing & stewarding day to day tasks, and will report directly to the Media Manger.

Responsibilities:

• Leverage media expertise in cross channel platforms such as print, digital, social & video to assist in media planning, campaign execution and analysis to drive results

• Independently manage media deliverables and proactively communicate specifications and ensure timely execution of program details and deadlines

• Act as a liaison between Brand/Category Marketing & media agency partners

• Develop strategic relationships with key outside partners

• Collaborate closely with internal teams (e.g. Creative, Analytics, Project Management) to ensure seamless campaign execution

• Regularly analyze media plans and campaign performance, identifying non-routine issues and recommending strategic optimizations

• Contribute to the development of media strategies by applying strong general knowledge of cross-channel platforms and industry trends

• Strong knowledge of media planning & buying process and competitive marketplace

• Ability to foster productive relationships across internal teams and anticipate stakeholder needs to ensure alignment and campaign success

Qualifications and Attributes:

• Bachelor's degree required (Advertising, Marketing, or equivalent field)

• Minimum of 3 years of media planning experience, product marketing experience is a bonus

• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

• Highly organized, strong attention to detail & strong written and communication skills

• Proven ability to work collaboratively in a fast-paced ever-changing environment

• Strong proficiency with Microsoft applications, familiar with Google Analytics and other analytics platforms

• Demonstrated ability to work independently with general direction and to make informed decisions in a fast-paced environment

• #LI-AV1

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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