Americas Channel Marketing Manager

The Position

OPSWATseeks a dynamic and results-driven Americas Channel Marketing Manager to lead and execute strategic marketing initiatives across our channel partner ecosystem in North America and Latin America. This role is ideal for a marketing professional with 3–5 years of experience in channel or partner marketing, who thrives in a fast-paced, collaborative environment and is passionate about driving growth through partner engagement.

What You Will Be Doing

• Channel Strategy & Planning:  Develop and execute regional channel marketing plans aligned with business objectives, sales goals, and partner needs.
• Partner Enablement:  Create and deliver marketing programs, toolkits, and campaigns that empower partners to drive demand and increase brand visibility.
• Campaign Execution:  Manage co-marketing initiatives, including joint campaigns, events, webinars, and digital programs with key partners.
• Partner Portal Management:  Own and maintain the partner portal content, ensuring it is consistently updated with relevant campaigns, sales playbooks, and enablement materials.
  • Collaborate with internal teams to curate and publish assets tailored to partner needs.
  • Monitor portal engagement and optimize content based on usage data and partner feedback.
  • Ensure timely localization and accessibility for regional audiences as needed.
• Partner Communication:  Lead ongoing communication efforts with channel partners to ensure alignment and engagement.
  • Develop and distribute a monthly partner newsletter featuring key updates, new campaigns, product launches, and success stories.
  • Coordinate and manage event communications, including invitations, reminders, and follow-ups for webinars, trainings, and in-person events.
  • Maintain consistent messaging and branding across all partner touchpoints.
• Performance Tracking:  Monitor and analyze campaign performance, partner engagement, and ROI; provide actionable insights and optimization recommendations.
• Cross-Functional Collaboration:  Work closely with sales, channel sales, solution engineering, product marketing, and global marketing teams to ensure alignment and consistency across all touchpoints.
• Budget Management:  Oversee channel marketing budgets, MDF (Market Development Funds), and ensure efficient allocation and reporting.
• Travel & Event Support:  Support and attend key partner and industry events across the Americas region.
  • Up to 25% travel is required to support in-person partner meetings, events, and field marketing activities.

What We Need From You

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of experience in channel marketing, partner marketing, or B2B marketing.
• Proven success in developing and executing partner marketing programs.
• Strong understanding of the Americas market landscape and partner ecosystems.
• Experience managing partner portals or digital content platforms.
• Excellent communication, project management, and analytical skills.
• Experience with marketing automation platforms, CRM tools (e.g., Salesforce, HubSpot), and partner portals is a plus.
• Bilingual (English/Spanish, English/French, or English/Portuguese) is a strong advantage.