Assistant/Associate Director of Digital Media

The Assistant/Associate Director of Digital Media plays a key role in advancing the strategic priorities of Denison University through the Institutional Advancement Division, with a particular focus on fundraising and alumni engagement through digital communications such as email marketing. Reporting to the Senior Associate Director of Engagement Marketing and Communications, this individual will serve as the lead for Denison's comprehensive email marketing program. The role requires a strong commitment to industry best practices, exceptional attention to detail, and a strategic mindset. Responsibilities include content creation, execution of digital marketing initiatives and communication campaigns, performance reporting, and the development of data-informed recommendations to enhance engagement and optimize overall strategy.

• Develop, execute, and manage targeted email marketing campaigns, in collaboration with internal stakeholders, to prepare content, align messaging with campaign goals, and ensure brandconsistency across all communications to support institutional priorities, including fundraising, alumni engagement, and event promotion.

• Design visually engaging, brand-aligned email messages and templates that are mobile-responsive and optimized for various email clients and devices, ensuring consistent visual identity across all messages. 

• Stay current on email design trends and evolving best practices, recommending innovations that improve engagement and brand perception; Implement accessible design practices to meet ADA standards, including proper use of alt text, color contrast, and font choices.

• Maintain a digital asset library and email style guide to ensure consistent use of colors, fonts, and design components across campaigns.

• Manage segmented email lists using CRM and marketing automation tools, ensuring accuracy, compliance, and optimal audience targeting.

• Monitor campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and provide actionable insights to improve future communications; Conduct A/B testing to refine subject lines, segmentation, content, and send times for optimal engagement.

• Maintain a communications calendar to coordinate timing and cadence across multiple campaigns and departments.

• Support the development of social media content as needed, participate in brainstorms for creative campaigns, and review and edit web properties as assigned.

Qualifications

Required

• Bachelor’s degree in marketing, communications, journalism, or a related field.

• 2 - 4 years professional work experience in marketing and communications 

• Familiarity with any CRM marketing system.

Preferred

• 5 - 7 years professional work experience in marketing and communications at a university.

• Familiarity with Almabase, Hubspot, WordPress, HTML, Adobe Creative Suite, Canva, and Monday.com.