Assistant Director/Manager, Marketing & Enrollment Communications

Start Date: Spring 2026 Schedule: 12-Month, Full-Time

What You’ll Do

Lead Enrollment Marketing Strategy

• Develop and execute integrated marketing and enrollment communications strategies that support inquiry, application, yield, re-enrollment, and long-term institutional reputation.
• Partner daily with the Head of Enrollment and Admissions department leadership to align marketing execution with enrollment goals, timelines, and outcomes.

Shape the Prospective-Family Experience

• Own the prospective-family digital journey across web, email, digital advertising, and related channels - from awareness through application and enrollment.
• Lead admissions-related website strategy, ensuring content is compelling, accessible, mobile-friendly, and conversion-focused.

Drive Campaigns That Perform

• Plan, execute, and optimize multi-channel digital campaigns (Google Ads/PPC, paid social, display, retargeting, directories).
• Utilize SEO best practices to enhance admissions-related web content and enhance discoverability.

Use Data to Inform Decisions

• Leverage CRM platforms, marketing automation tools, and analytics to assess campaign performance and guide strategy.
• Build dashboards and reports that track key metrics such as web traffic, inquiry sources, funnel conversion, and re-enrollment engagement.

Collaborate Across the School

• Work closely with colleagues in Communications, Admission, Advancement, IT, Summer Programs, and external partners to ensure cohesive messaging and brand alignment.
• Translate major institutional initiatives, including Lovett’s Centennial Celebration (2026–27) and campus development projects, into clear, engaging marketing campaigns.

Represent Lovett with Care and Confidence

• Serve as a visible ambassador at admission events, open houses, yield programs, and onboarding activities, including some evenings and weekends.

Who You Are

You are a collaborative marketing professional who blends creativity with strategy and data. You understand how families make decisions, how digital channels influence behavior, and how strong storytelling builds trust. You enjoy working across teams, managing complex projects, and continuously refining strategies to improve outcomes.

At the Manager level, you are a skilled implementer with strong execution and project management abilities.At the Assistant Director level, you bring deeper strategic leadership, cross-functional influence, and experience leading complex initiatives and vendor relationships.

Qualifications

Minimum Qualifications (Manager):

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of experience in marketing, digital strategy, enrollment marketing, or a related discipline
• Demonstrated success executing multi-channel digital marketing campaigns tied to measurable outcomes
• Strong writing, editing, and project management skills
• Experience using CRM, marketing automation, and analytics tools

Additional Expectations (Assistant Director):

• 7+ years of progressively responsible experience
• Proven success in developing strategies, leading major campaigns, and managing vendors or consultants
• Ability to serve as a strategic advisor and lead through influence across departments

Additional Information

• This is a full-time, 12-month position that may require evening or weekend work during peak admission periods
• Occasional travel may be required
• Employment is contingent upon completion of a background check and post-offer drug test

Ready to Help Shape Lovett’s Story?

Join a collaborative, mission-driven community where your work directly supports students, families, and the school's future. Apply Now! 

The Lovett School is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming community.