Associate Director, Social Media

Who WeAre

Horizon Media, founded in 1989 by BillKoenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity togrow

WhatYou’llDoRelationship Development – 20%

• Maintain a strong presence acrossHorizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevantextensions

• Proactivelyanticipatesand fields requests/questions from internal teams andclients

• Apply knowledge of current/previousclients’ specific business and industry to enhance and furtherrelationships

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns withobjectivesto drive clientbusiness

• Effectively build trust andestablishpositive relationships withclients

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners andclients

• Collaborate withsenior leadershiptoidentifyproblems and recommend solutions, escalating situations or challengesappropriately

• Lead larger team projects and initiatives, iterating and improving upon processes and workflows asfit

Social Media Strategy & Buying Oversight – 25%

• OverseeRFP creation and review of social partners, proposal analyses, and partnernegotiations

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams

• Leadteam brainstorms to kick off plan and consideration setdevelopment

• Own and developPOVs around relevant trends, tools, and emerging opportunities within paid socialmedia

• Maintain oversight ofmedia specific documents such as media plans,objectivesand strategies decks, and other relatedfunctions

• Oversee the completion of internal team and client facing financial trackingdocuments

• Manage Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve anyissues

• Provide education on best practices, social media principals, and industryat large

Team Development & Management – 25%

• Manage and develop junior team member(s), creating growth plans and providing clear careergoals

• Manage performance reviews, coaching to maximize success,identifyingtraining needs for improved performance, setting goals for careerdevelopmentand ensuring actions aretaken

• Participate in interview process for junior team members roles

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall teamsuccess

• Guide senior leadershipto develop and implementbroaderteam initiativesandgoals

• Responsible for leaning into Horizon initiatives while encouraging junior team members toparticipateand engage within the largerSocialcommunity

Campaign Management & Execution –5%

• Oversee junior team campaign buying from set-up to keywordselectionthrough to targeting buckets, optimization,measurementsolutionsand pacing/reporting; implement QA processes,ensuring full impact and efficiency of eachcampaign

• Support in measurement planning and ensure all trafficking and site tagging isaccurateby junior teammembers

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plandevelopmentandreporting

• Act as main point of escalation for junior team members when navigating through executionchallenges

• Oversee and provide approval of insertion orders within internal systems tool to reserve advertisingspace

Social Media Planning – 10%

• Create and present media specific documents such as RFPs, media plans,objectivesand strategies decks, and other relatedfunctions

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendationsin order todeeply understand the role marketplace media plays in larger mediaobjectives

• Responsible formaintainingteam deliverablescalendars

Reporting –5%

• Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations andoptimizations

• Act as final check point for campaign optimization and pacing, escalating challenges and opportunities asneeded

• Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizonaccounts

• Own and oversee the development of learning agendas includingtesting methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,proactively communicate any issues to internal teams orclients

• Parse through large datasets to provide critical thinking and analysisrelativeto active client campaigns, coaching junior team members on providing recommendations vsresults

Who YouAre

• A strong writer,communicatorand presenter

• A left and right brain thinker – a data poweredstrategist

• A collaborative, team-oriented manager with strong delegation and organization skills 

• A problem solver with foresight and the ability to develop creativesolutions

• Confident in navigating conversations with senior leadership internally and externally

• Detail oriented with commitment to followthrough

• Nimble and flexible to succeed in a fast-pacedenvironment

• A strong leader, excited to manage and grow teammembers

• Interested in the social landscape and a desire to innovate and keep up withtrends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 5+ yearspreviouspaid social media experience

• Understanding of marketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucial,additionalplatformspreferred

• Exposure to advanced targeting/retargeting tactics in social

• Comfort owning and managing budget/investment levels in socialmedia

• Experience owning the full social strategy process inclusive of working with partners,clientsand internalstakeholders

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and toClients

• Strong experience navigating cross-departmentrelationships

• Leadership and supervisory experience in terms of developing media professionals, including strategic and managementskills

Certificates, Licenses and RegistrationsThis role does not require certificates, licenses and/or registrationsPhysical Activity and Work EnvironmentThis role does not require any physicalactivity

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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