Associate Director, US HCP Marketing, US Kidney

Job Description

General Summary:

Vertex Pharmaceuticals isseekingto hire atalentedHCP Marketing Associate Director -Kidney, US reporting to the Director, HCP Marketing -Kidney, US, to join our growing team in Boston, MA. The HCP Marketing Associate Director (AD)willbe responsible forunderstanding the healthcare professionals we hope toserve, anddevelopingandimplementingmarketingstrategies and tactics that are customized and relevant to them.This role is critical as we prepare for the launch of ourfirst kidneytherapy that has the potential to transformthelivesof patientsacross multiple serious diseases.This role involves cross-functional collaboration, strategic planning, and the ability to translate clinical data into impactful marketing initiatives that drive brand awareness, product adoption, and customer engagement.The successful candidate will haveanability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving andstrategicmindset.

Key Duties and Responsibilities:

• Shape the HCP strategyand lead the execution of brandedpersonal and non-personal campaigns to effectively engage healthcare professionals
• Coordinate closely with other members of thecross-functional launch readiness team(i.e., Consumer,Market Development,Market access) to ensure alignment across brand objectives
• Collaborate with creative teams to develop promotional materials, including brochures, presentations, and digital contenttailored to HCP audiences
• Support the brand strategic and tactical plans, including brand planning,launch readiness, and business reviewsfor senior leadership
• Work in partnership withthetrainingteamto co-create relevant trainings for field teams
• Conduct market research to understand HCP needs, preferences, and behaviors
• Leverage data and insights to segmentaudiences,identifynew opportunities,andoptimizeactivities;establishand track KPIs 
• Manageagency partners to deliverhigh-quality andinnovative campaigns and creative assets
• Ensure all marketing materialscomply withregulatory and legal requirements, working closely with Legal, Regulatory, and Medical Affairs
• Foster a culture of innovation and collaboration within theMarketing team

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics
• Experience in the following areas: kidney, specialty product launch experience, work within highly competitive markets
• Proventrack recordof developing and executing successful HCP marketing campaigns
• Demonstrated ability to work independently and managemultipleinitiatives that require collaboration across functional areas
• An entrepreneurial spirit and an ability to develop creative solutions to complex problems
• Advanced strategic,problem-solving, and analytical skills, with the ability to interpret complex data and translate it into actionable insights 
• Excellentwritten communication skills, presentation delivery, and interpersonal skills 
• A solid compliance mindset anddemonstratedintegrity on the job

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Pay Range:

$0 - $0

Disclosure Statement:

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 1.    Hybrid: work remotely up to two days per week; or select2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com