Associate Director of CRM and Admissions Communication

Warren Wilson College is seeking a strategic and detail-oriented professional to serve as Associate Director of CRM and Admissions Communication. This key role within the Office of Admissions is responsible for managing and optimizing all aspects of Slate CRM to support the college's enrollment goals and prospective student outreach.

Reporting to the Director of Admissions, the Associate Director will lead efforts in system integration, user support and training, communication strategy, data integrity, and analytics. As the primary administrator and project manager for Slate, this position ensures the CRM is effectively leveraged to enhance recruitment and admissions operations through automated communications, streamlined workflows, and real-time reporting.

The ideal candidate will bring a strong background in CRM administration, a collaborative spirit, and a passion for using technology to improve student engagement and institutional effectiveness. This is an exciting opportunity to make a meaningful impact on how Warren Wilson College connects with future students and supports their journey from inquiry to enrollment.

Interested individuals should read further to learn more about the college and the responsibilities for this full-time, exempt position. Applicants are required to submit a resume and cover letter that describes how your previous experience will contribute to the mission and Progressive Promise of Warren Wilson College.

First consideration will be given to candidates who apply by Wednesday, September 24, 2025. All applications must be received electronically. Please be aware no relocation assistance is available for this position.

Minimum Qualifications

• Bachelor's degree.
• At least 2 years of experience working in marketing, admissions, higher education, or related fields.
• At least 1 year of experience with a CRM.
• Strong project management and communication skills.
• Excellent communication, collaboration, and problem-solving skills.
• Attention to detail and ability to manage multiple projects and deadlines.
• Demonstrated experience working effectively with people from all backgrounds and perspectives.

Preferred Qualifications

• Slate Captains certification or comparable Slate training experience.
• Experience managing communication flows.
• Experience in a higher education admissions office.

Key Responsibilities

  Slate CRM Administration & Optimization

• Serve as Admissions team primary Slate CRM Project Manager.
• Manage the ongoing administration of Slate to support recruitment goals.
• Manage queries, reports, forms, events, and portals within Slate.
• Manage automated and manual drip communication flows for prospective student populations following best practices.
• Work in partnership with the Marketing team to keep email communication updated. 
• Monitor system performance and troubleshoot issues; coordinate technical support as needed.
• Evaluate and improve third-party integrations with Slate (e.g., Common App, Zeeme, virtual tours, testing vendors).
• Ensure data integrity and oversee import/export processes, including test scores, inquiry data, and application information.
• Oversee transcript processing from different vendors, making sure student records are updated in a timely manner. Work with Admissions student employees to ensure property training and processing of transcripts
• Schedule and manage admissions decision release schedule
• Work in partnership with marketing team to manage mailing list and update records accordingly
• Manage Slate's user roles, permissions, and overall system security.
• Stay current on Slate CRM best practices and participate in ongoing training and professional development.
• Liaise with Technolutions (Slate vendor) and Slate Help Desk vendor to improve adoption and process improvement.

Support for Recruitment Staff & Campus Partners

• Serve as key contact to coordinate Slate training and ongoing support for admissions counselors and other users.
• Serve as a resource for all Slate-related questions and troubleshooting, working with our slate help desk team as needed.
• Maintain current and accurate Warren Wilson College information on the Common Application and related platforms.
• Assist with system enhancements that improve prospective student experience and conversion.

Analytics & Performance Reporting

• Work with the Slate support team to build dashboards and reports that monitor recruitment funnel performance and opportunities for improvement.
• Collaborate with leadership to support data-driven decision-making and strategic planning.
• Regularly assess communication engagement, application trends, and counselor activity using Slate tools.

Other Duties

• Assist with other related projects and duties as assigned.

Our Mission: Warren Wilson College's distinctive approach to education intentionally integrates academics, work, and community engagement to cultivate curiosity, empathy, and integrity. We empower graduates to pursue meaningful careers and lead purposeful lives dedicated to a just, equitable, and sustainable world.

We are committed to a culture of educational access and to ensuring that all students and employees from a diverse range of identities and experiences will thrive in this community. We seek and support an engaged faculty and staff with a genuine interest in our innovative approach to education and the Progressive Promise for all, as well as a willingness to fully participate in the life of the College.

Warren Wilson College is proud to be an equal opportunity employer.