Asst Marketing Manager

Culver Franchising System, LLC is looking for a highly organized, self-motivated Assistant Manager – Local Restaurant Marketing to play a critical role as a member of a world-class marketing team by managing and supporting Local Restaurant Marketing (LRM) initiatives to drive strong business results, with a deep understanding of the brand and its core values.  This person will develop and deploy tools and resources to grow sales, guest experiences and community engagement plus will coordinate and implement a variety of marketing projects and programs including facilitating the Culver’s billboard program to promote and strengthen the Culver’s brand. 

Essential Functions:

• Lead the execution of LRM programs
  • Ensure collaboration across franchises, restaurant teams, internal departments and external partners
  • Develop and deploy tools and resources (i.e. guides, planning calendars, etc.) to grow sales, guest experiences and community engagement
  • Implement a feedback loop from franchisees to capture success stories and share across our system
  • Introduce and implement innovative ideas to strengthen systemwide campaigns at the local level
  • Support content creation for training, presentations and meetings to ensure clear communication and adoption of LRM initiatives
• Facilitate Culver’s Out-of-Home Billboard Program
  • Coordinate Culver’s billboard program with media partners for ad-fund supported billboards
  • Manage creative library in conjunction with creative team including distribution to local restaurants and refreshing assets as needed
  • Manage and coordinate restaurant billboard requests
• Marketing Project Execution
  • Coordinate and implement a variety of marketing projects to ensure timely completion and alignment with brand standards. (i.e. new restaurant opening process and menu board support).
  • Act as the primary point of contact for annual Culver’s system-wide reunion event registration, proactively managing inbox inquiries and assisting the reunion lead with planning and coordination focusing on registration
• Manage Marketing Support Ticket Platform
  • Ensure timely, effective response and assistance for restaurants
  • Monitor and respond to daily inquiries, addressing marketing-related questions, issues, and opportunities
  • Create and maintain a monthly monitoring schedule
  • Lead the monthly reporting process including service level agreements; identify common themes and trends, and share insights to inform decision-making
• Provide Guidance and Support to Local Restaurant Digital Initiatives Across Key Platforms
  • Support the local email platform by applying email marketing best practices—creating templates, approving content, and refining strategies to help restaurants effectively reach and engage guests.
  • Facilitate requests for account support
  • Support and maintain Culvers.com local restaurant pages

Required Qualifications:

• Associate's degree in marketing or related field
• 1- 3 years related marketing experience; or equivalent combination of education and experience
• Demonstrated ability to problem-solve and think quickly when supporting franchisees
• Strong organizational and prioritization skills; demonstrated adaptability as priorities shift
• Strong written/verbal communication skills
• Able to travel 10-15% of the time

Additional Information:

To be considered for this opportunity, please make sure to attach your resume to your application.

Starting Pay Range: $55,000-$62,000 per year, commensurate with experience.Classification: Exempt/salaried, full-time position.

This role includes a generous incentive bonus based on business results and individual success. We also offer workplace flexibility including flexible work hours and a hybrid work model. Join us at our beautiful Support Center in Prairie du Sac, Wisconsin right on the Wisconsin River, just a short drive from Madison!

Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.