Social Media Manager

Biote is the world leader in hormone optimization and we are adding to our team! We partner with providers to take a complete approach to healthier aging through patient-specific bioidentical hormone replacement therapy and the only nutraceutical line created specifically to support hormone health.

We are looking to add an experienced Social Media Manager to our team. This role will sit out of our Irving, TX based HQ.

As the Social Media Manager, you will:

Paid Social Media Strategy & Execution

• Oversee the paid social strategy to drive brand awareness, conversions, and engagement.
• Plan, launch, and manage paid campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and emerging platforms.
• Optimize campaigns using A/B testing, audience segmentation, retargeting, and performance analytics.
• Leverage tools such as Meta Ads Manager, Google Analytics, and third-party ad platforms to track ROI and improve campaign effectiveness.
• Ensure paid media strategies align with broader marketing goals, working closely with the digital and content teams.

Organic Social Media & Content Development

• Develop and execute a content calendar across key social platforms, ensuring content aligns with brand voice and business objectives.
• Create engaging, shareable content (e.g. text, images, short-form videos, and interactive media) optimized for each platform.
• Stay ahead of social media trends, platform updates, and algorithm changes to keep strategies relevant and effective.
• Engage with followers, respond to comments/messages, and foster an active community.
• Educate and train our provider network on social media best practices and brand-aligned strategies.

Performance Analysis & Optimization

• Track, analyze, and report on paid and organic social media performance, leveraging insights to improve engagement and conversions.
• Utilize analytics tools to measure campaign effectiveness and adjust strategies based on data.
• Collaborate with cross-functional teams (e.g. content, design, email, and digital) to optimize social-driven traffic and lead generation.

As the Social Media Manager, your background should include:

• 3 - 5+ years of experience in social media marketing, with a strong focus on paid social media management.
• 4-year college degree in Marketing, Business, or related field.
• Proven track record of running high-performing paid social campaigns (including audience targeting, budgeting, A/B testing, and optimization).
• Experience with lead generation and/or eCommerce campaigns on social platforms.
• Deep understanding of social analytics tools (Meta Business Suite, Google Analytics, Sprout Social, or similar).
• Excellent copywriting and editorial skills with the ability to craft engaging social content.
• Experience in health, wellness, or pharmaceutical industries is a plus.
• Ability to thrive in a fast-paced, data-driven environment with strong project management skills.
• Highly organized, proactive, and collaborative, with a passion for staying ahead of social trends.

If you would like to learn more about this opportunity, please consider applying today and let's connect!