Head of Marketing (Remote)
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Job Description
Our client is private equity backed company who is looking for a Head of Marketing with multi brand B2C experience. Details below...
About the Role
We are leading a confidential search for an executive level Head of Marketing to join a dynamic, private equity–backed portfolio of consumer brands. The Head of Marketing will play a critical role on the executive leadership team and will be responsible for designing and executing a scalable, data-driven marketing strategy that accelerates growth across a multi-brand B2C ecosystem.
This role calls for a hands-on, strategic marketing leader with deep experience in performance marketing, customer segmentation, and brand management — across both online and offline channels. The ideal candidate is comfortable managing complexity, has experience in multibrand environments, and thrives in a fast-paced, evolving organization.
What You'll Do
- Define and lead a comprehensive marketing strategy aligned with business and revenue objectives
- Oversee the execution of cross-channel performance marketing campaigns to drive customer acquisition, engagement, and retention
- Lead customer segmentation strategy across multiple brands and categories
- Own brand positioning, messaging, and consistency across 8+ consumer-facing brands
- Establish and track KPIs tied to revenue, marketing ROI, and customer behavior
- Leverage AI, data, and automation tools to improve marketing productivity and velocity
- Lead and develop a high-performing team (20–40 people) across brand, digital, and product marketing
- Collaborate cross-functionally with sales, product, and executive teams to align on strategic goals
- Own and manage a ~$10M annual marketing/advertising budget
What We're Looking For
- 10+ years in marketing, with 5+ years in senior leadership roles
- Experience in private equity–backed or high-growth B2C companies
- Strong foundation in performance marketing, across both digital and traditional channels
- Experience managing complex, multi-brand portfolios in B2C/e-commerce
- Hands-on expertise with Google Analytics, HubSpot, Salesforce Marketing Cloud, and marketing automation tools
- Data-driven mindset with deep understanding of A/B testing, customer segmentation, and campaign optimization
- Proven success leading large marketing teams and managing significant budgets ($10M+)
- Excellent cross-functional collaboration, communication, and executive presence
- Bachelor's degree required; MBA preferred
Key Competencies
- Strategic and analytical thinking
- Brand storytelling and market positioning
- Customer-centric mindset with sharp attention to behavior and trends
- Digital-first leadership with fluency in emerging tools and AI applications
- Results-oriented with a bias toward execution and adaptability
Note: This search is being conducted confidentially. More details will be shared during initial conversations with qualified candidates.