Sr. Marketing Operations Manager

Job Summary:

We are seeking a tech-savvy Senior Marketing Operations Manager to optimize our marketing processes, systems, and analytics to drive efficiency and impact. This role will operate our global marketing lead generation and reporting systems as well as oversee marketing automation, lead management, and performance reporting to ensure seamless execution of campaigns. The ideal candidate is data-driven, detail-oriented, and passionate about optimizing marketing workflows to support business growth.

Key Responsibilities:

· Marketing Automation & CRM: Manage and optimize daily marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM integrations to improve campaign execution and lead flow.

· Lead Management & Scoring: Develop and refine lead scoring models, routing rules, and nurture programs to enhance marketing-to-sales handoff.

· Performance Analytics: Track, measure, and report on key marketing metrics, including campaign effectiveness, pipeline contribution, and ROI.

· Process Optimization: Streamline marketing workflows, data hygiene, and reporting to ensure efficiency and scalability.

· Technology & Tools: Evaluate and implement marketing technologies that enhance automation, personalization, and data insights.

· Collaboration: Work closely with demand generation, sales, and analytics teams to align marketing strategies with business objectives.

Qualifications:

· Experience: 5+ years of prior marketing operations, demand generation, or automation/management platform experience.

· BA/BS in a related field (marketing/database/analytics preferred).

· Technical Skills: Proficiency in marketing automation and data analysis/visualization tools (e.g. HubSpot, Google Analytics, DOMO, etc) and CRM systems (Salesforce preferred).

· Data-Driven Mindset: Strong analytical skills with experience in reporting, attribution models, and marketing performance analysis.

· Project Management: Ability to manage multiple projects, prioritize tasks, and work cross-functionally.

· Attention to Detail: A strong focus on accuracy, efficiency, and continuous improvement in marketing operations.

· Self-starter able to work independently as well as within a team. Flexible, optimistic and a problem solver, you're the person who calmly says "we can find a way to make this work".

· Eager to learn and grow your career while supporting critical business processes.

· You thrive in cross-functional teams and are a quick learner.

Why Join Us?

· Impact: Play a key role in scaling our marketing efforts and driving revenue growth.

· Collaboration: Work with a dynamic, cross-functional team in a fast-paced environment.

· Growth: Opportunity to learn, innovate, and make data-driven marketing decisions.

Foundry is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.