Marketing Director- Sales Enablement

As the Marketing Director – Sales Enablement at 80/20, you will lead the strategy, development, and execution of initiatives that align sales and marketing to drive revenue growth. In this senior-level role, you’ll equip the sales team with the tools, training, and content needed to succeed at every stage of the buyer’s journey. You'll direct and lead a team, manage key initiatives, evaluate performance metrics, and implement enablement technologies. This role requires a strategic, collaborative leader with deep B2B sales knowledge and a passion for empowering high-performing teams.

You will direct a team focused on improving sales effectiveness through strategic planning, performance analysis, content development, and the implementation of enablement technologies. As a cross-functional leader, you will collaborate closely with sales, marketing, product, and operations teams to ensure consistent messaging, streamlined processes, and a seamless customer experience.

What You’ll Do:

• Lead Strategy: Build and execute a scalable sales enablement strategy tied directly to 80/20’s business goals.
• Enable Sales Teams: Deliver engaging, actionable sales content and training that accelerates onboarding and increases close rates.  Content and training will also be utilized to better enable our extended sales teams at our distribution partners.
• Deliver and Qualify Opportunities: Implement integrated marketing strategies to deliver high quality leads utilizing digital marketing (SEO, Paid ads, Social Media, geofencing, etc.), direct marketing, marketing automation, and e-mail marketing.  Support lead qualification strategies to ensure sales is focused on the highest-value opportunities.
• Trade Show Strategy and Management: In collaboration with the sales teams, identify national and regional trade shows to attend.  Manage & support trades shows including development of messaging, sales scripts, booth layout, and show planning/set-up.
• Optimize Processes: Identify gaps in the sales process and implement improvements to increase efficiency and reduce friction.
• Drive Alignment: Work closely with sales, product, marketing, and operations to ensure consistent messaging and strategic cohesion across all functions and platforms (e.g. – website & social media).
• Own the Tech Stack: Evaluate, implement, and optimize tools like CRM, CMS, and enablement platforms to streamline operations.
• Measure What Matters: Track key KPIs and use performance data to iterate and improve enablement initiatives.
• Reviews key performance indicators (KPIs) that measure the effectiveness of the sales enablement initiatives including online content and leads. Evaluates, selects, and implements sales enablement tools and systems.
• Collaborates with other department leaders to ensure alignment in messaging and customer experience.

• Bachelor’s Degree or equivalent experience in Marketing.
• 10+years of experience with planning marketing strategies, advertising campaigns and successful public relation efforts.
• Demonstrates professional written and verbal communication and interpersonal skills.
• Experience in content creation, planning marketing strategies and execution of marketing campaigns.
• Effective at motivating teams to produce quality materials within tight timeframes and simultaneously manage several projects.
• Active participation and facilitation of group meetings.
• Harmonize with others and enjoy working in a tight knit team environment
• Possess robust leadership skills and abilities, excellent communication skills with all levels of employees, and maintain strong planning, organization, and follow up. 
• Must have working knowledge of MS Word, Excel, and MS Outlook. 
• Must be able to perform multiple tasks and be very detail oriented.

Preferred Qualifications:

• Master’s Degree in Marketing or MBA
• 10+ years of experience with planning marketing strategies, content creation, and advertising campaigns.
• Background/knowledge in e-commerce and online sales initiatives.
• Industrial manufacturing B2B marketing experience.
• Proficiency/conversant in French would be ideal
• Based out of Farnham, Quebec or Columbia City, Indiana