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Associate Marketing Manager, Product Merchandising

The Pampered ChefAddison, IL
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Job Description

Our Company

Pampered Chef, a Berkshire Hathaway company, was founded in 1980 by Doris Christopher to inspire confidence and creativity in the kitchen. The company provides innovative, high-quality kitchen tools and cooking solutions that make everyday meal preparation easier and more enjoyable. Pampered Chef empowers home cooks with its product line, which includes cookware, bakeware, cutlery, small appliances, pantry items, and kitchen gadgets designed with functionality and style.

Operating through a direct sales model, Pampered Chef works with a network of independent consultants who host cooking experiences in person and virtually. These experiences showcase the brand's products and provide valuable tips and inspiration for creating memorable meals. This model fosters personalized customer engagement and creates a strong sense of community.

As a purpose-driven organization, Pampered Chef is committed to sustainability and social responsibility. The company integrates eco-friendly practices into its products and operations, actively reduces waste, and supports charitable initiatives to positively impact local communities.

For more information, please visit www.pamperedchef.com.

Purpose of the Role:

The Global Solutions Team is responsible for developing the go-to-market strategy for new and existing products through all product marketing touchpoints, oversight of the go-to-market plan execution and measurement of sustained product marketing support in close partnership with Culinary, Product Development, MarCom, and Website/UX teams. The Product Merchandising Associate Marketing Manager will lead sustained product support post-launch by identifying and developing meaningful communication to engage and immerse consultants and consumers in the Pampered Chef brand and develop marketing plans to drive ongoing demand through the direct sales channel.

Responsibilities:

  • Develop strategic marketing plans for product solutions sustained support in partnership with cross-functional marketing teams to increase household penetration and consultant sales of Pampered Chef solutions.
  • Partner with Solutions Specialist, Creative and UX teams to prepare and build new product detail pages for all active selling SKUs each season.
  • Oversee product merchandising changes and communication plans tied to stop-sells, updates to product detail pages, and product regulation updates that impact our digital channels. Work cross-functionally with Field, Product, and Web Optimization teams to achieve this.
  • Measure and track performance of solutions in-market and identify and execute optimization plans.
  • Analyze and synthesize data from disparate sources to inform and support business recommendations and assess performance. Specifically, create AB test opportunities through web-based tools.
  • Marketing point of contact for overseeing strategy, execution, and QA of product-based pages on our website.
  • Channel lead for seasonal product campaigns and integration with broader marketing plans, specifically through digital assets and monthly planning on our website and consultants support channels.
  • Support partnerships to further brand awareness and new customer reach (i.e. Registry, co-branded product partnerships).

Develop programs and tools that enable the consultant sales force to market and sell Pampered Chef solutions effectively.

Measures of Success:

  • Customer File
  • Revenue / Selling Consultant
  • Selling Consultants
  • New Product GP / Selling Consultant

Qualifications:

  • BA in marketing, journalism, communications, or related degree. MBA preferred
  • 5+ years content, communications, and marketing campaign management, including business-to-consumer and business-to-business experience.
  • 3+ years team-management experience preferred, including experience managing freelance contractors.
  • CPG and/or kitchen products/services industry experience preferred
  • Direct Sales experience a plus.

Compensation, Benefits, and Logistics:

The anticipated salary range for this position is $70 - $90K annually depending on experience and qualifications. This role is eligible for performance-based bonus based on individual and company performance. This position includes a comprehensive benefits package, which includes:

  • Medical, dental and vision insurance
  • Company-paid life insurance with additional voluntary coverage options
  • Disability insurance
  • Additional voluntary benefits
  • 401k match
  • Flex PTO
  • Paid Parental leave
  • 30%+ discount on Pampered Chef Products and product giveaways
  • FREE onsite fitness center and sports court
  • Premium Care.com membership
  • Hybrid work environment

Pampered Chef currently follows a hybrid schedule at the headquartered office in Addison, IL. The expectation is for employees to be in the office on Tuesday, Wednesday, and Thursday every week.

Equal Opportunity Employer: Pampered Chef is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or protected veteran status.