Interim Director of Growth Marketing (Full-Time, Retained Consultant)
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Job Description
About Bodily
Bodily is a mission-driven company transforming the women’s health experience with clinically backed, design-forward products that support people through key physiological transitions like birth, postpartum, and lactation. We’re growing across DTC, Amazon, and retail channels and are looking for an experienced digital growth leader to step in and drive performance across all key digital levers.
About the Role
We’re seeking a full-time, retained consultant to serve as Interim Director of Growth Marketing. This person will own strategy and execution across CRM, paid media, and Amazon in partnership with internal and external teams. Reporting directly to the CMO, this role is both strategic and hands-on, with accountability for digital revenue growth, campaign performance, and lifecycle optimization.
Key Responsibilities
Performance Marketing
- Lead digital strategy and agency management across Meta, Google, YouTube, and new platforms
- Optimize spend across paid media channels to meet CAC, ROAS, and margin goals
- Develop testing roadmaps and translate performance insights into channel strategy
CRM & Lifecycle (Klaviyo)
- Own end-to-end execution of email and SMS campaigns, flows, and segmentation
- Write briefs for content and creative partners; load and QA campaigns in Klaviyo
- Manage the campaign calendar and ensure cross-channel alignment
Amazon Growth
- Work closely with our full-service Amazon agency to drive U.S. and international sales
- Ensure PDP strategy, creative, and messaging align with growth and brand objectives
- Support coordination across Amazon content, promotions, and PDP updates
Performance Analysis
- Report on performance across all paid and owned digital channels
- Provide insights that inform creative testing, targeting, and budget allocation
- Collaborate with leadership and finance to guide growth decisions
Cross-Functional Execution
- Coordinate campaign rollouts across channels and departments
- Ensure messaging consistency and strategic alignment across digital touchpoints
Requirements
- 6–8+ years of experience in growth, CRM, or performance marketing (DTC or omni-channel strongly preferred)
- Hands-on experience with Meta, Google Ads, and Klaviyo is required
- Proven ability to scale performance marketing channels and manage cross-functional execution
- Deep comfort with KPIs like CAC, ROAS, LTV, AOV, and CVR
- High level of ownership, bias for action, and strong communication skills
- Ability to move quickly in a fast-paced, evolving environment