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Customer Marketing Manager

Monotype ImagingWoburn, MA

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Job Description

Are you our "TYPE"?

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world's biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.

The Customer Marketing Manager supports the execution of customer-focused marketing campaigns designed to drive retention, renewals, and product adoption. This role is responsible for managing email communications, customer engagement campaigns, and day-to-day marketing activities that enhance the overall customer experience throughout their lifecycle.

What you'll be doing:

  • Plan and execute customer email campaigns including onboarding, adoption, renewal reminders, and feature announcements

  • Coordinate newsletter content, product updates, and customer engagement communications

  • Manage campaign lists, segmentation, and scheduling within Marketo

  • Plan and launch targeted advertising programs to supplement email campaigns & events

  • Build and develop a content strategy that feeds campaigns and appeals to different customer types and lifecycle stage

  • Assist with light content creation such as email copywriting, social posts, or promotional content for webinars and customer events

  • Own the customer marketing calendar, ensuring timely execution of key retention touchpoints

  • Test, optimize, and report on customer marketing campaign performance

What we're looking for:

  • 5+ years of experience in email marketing, customer marketing, or digital marketing roles

  • Familiar with ABM principles and tools (6sense) and hands-on experience with marketing automation & CRM tools (Salesforce & Marketo)

  • Excellent writing and editing skills

  • Detail-oriented with strong project management abilities

  • Comfortable working cross-functionally in a fast-paced environment

What's in it for you:

  • Hybrid work arrangements and competitive paid time off programs.

  • Comprehensive commercial medical insurance coverage to meet all your healthcare needs.

  • Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales

  • A creative, innovative, and global working environment in the creative and software technology industry

  • Highly engaged Events Committee to keep work enjoyable.

  • Reward & Recognition Programs (including President's Club for all functions)

  • Professional onboarding program, including robust targeted training for Sales function

  • Development and advancement opportunities (high internal mobility across organization)

  • Retirement planning options to save for your future, and so much more!

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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