Marketing and Media Manager
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Job Description
Join Our Team at Prestige Capital Group!
Welcome to Prestige Capital Group, a thriving family-owned business with over 30 years of excellence in the car wash and retail industry. Founded on principles of community, quality, and growth, we've expanded our footprint across Massachusetts, offering unparalleled service and innovation in every location.
At Prestige, we're more than just a business; we're a dedicated team committed to delivering exceptional customer experience and maintaining high standards of operational excellence. With a legacy built on integrity and a forward-thinking approach, we're continuously evolving to meet the needs of our customers and communities.
We're currently seeking a Marketing and Media Manager to join our team!
The Marketing and Media Manager is responsible for developing and executing Prestige Car Wash strategy across paid, owned, and partner channels. This role will lead the planning and implementation of brand campaigns, media strategy, and social media initiatives to drive brand awareness, consideration, and growth. Additionally, the M&M Manager will partner cross-functionally to ensure consistent brand expression and maximize the impact of marketing investments.
Duties
- Develop and execute integrated brand strategies that drive awareness, consideration, and business growth across paid and owned channels.
- Build, lead, and mentor your team, fostering a collaborative and results-driven work environment.
- Lead the development and execution of brand campaign initiatives, including creative development, media planning, and performance measurement, ensuring strategic alignment and creative quality.
- Develop and manage brand content strategy, partnering with internal team and partners to produce high-quality content and maintain brand guidelines and creative excellence standards across all activation channels.
- Own social media strategy and channel management, developing clear platform strategies and overseeing team in content development and community management.
- Drive paid media strategy and execution across digital and traditional channels, including budget allocation, channel mix optimization, and performance analysis.
- Manage relationships with team, partners, executives and peers ensuring alignment with brand strategy and efficient use of resources.
- Collaborate with partners to ensure integrated planning and execution of marketing initiatives.
- Develop and maintain annual, quarterly and monthly planning processes for initiatives.
- Partner with vendors to support new product launches, promotions, and business initiatives through paid and owned channels.
- Manage project timelines, budgets, and resources to ensure efficient delivery of brand activation programs.
Requirements
- 3-5 years of progressive marketing experience with emphasis on brand marketing, digital media, and campaign development.
- Minimum 2+ years of experience managing paid media campaigns and budgets required. -Retail or consumer services experience a plus.
- Minimum 2 – 3 years of experience managing a team.
- Strong strategic thinking and planning capabilities with demonstrated ability to develop and execute integrated marketing programs.
- Deep understanding of media planning, buying, and measurement across traditional and digital channels.
- Experience managing social media strategy and content development at scale.
- Strong project management skills with ability to manage multiple complex initiatives.
- Experience managing and developing agency relationships.
- Strong analytical capabilities and data-driven decision-making approach.
- Excellent written and verbal communication skills.
- Strong leadership and collaboration skills with ability to influence cross-functional partners.
- Proficient in Microsoft Office suite and common marketing technology platforms.
- Experience with marketing analytics and social media management tools.
- Familiarity with car wash platforms such as DRB and Rinsed is a plus.
Company Benefits:
- Excellent Benefits including medical, vision, dental, PTO, 401k, etc.
Join us in shaping the future of car wash and retail services. Discover endless opportunities for professional growth, a supportive work environment, and a chance to make a meaningful impact in a company that values your skills and contributions.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
