Sr. Product Marketing Manager, SEI (Remote)

About the role

Appfire is looking for a Sr. Product Marketing Manager to define go-to-market strategies, positioning, messaging, and enablement materials that drive product adoption and revenue growth. You will report to the Director of Product Marketing and support one of the market's leading software engineering intelligence (SEI) platforms. An SEI platform tracks your team's progress during the development lifecycle and analyzes the time spent on coding, bug reports, and business processes.

You can choose to work remotely from anywhere in the United States. Please note that this role requires frequent global collaboration and some schedule flexibility may be required.

Your everyday tasks will include:

Market Analysis and Strategic Positioning

• Conduct ongoing market and competitive analyses to identify trends, opportunities, and threats in the SEI category.
• Develop and refine market segmentation models, ensuring our messaging and positioning reflect the unique requirements of each segment.
• Translate technical product features into compelling value propositions that resonate with engineering leaders, technical stakeholders, and C-level executives.

Go-to-Market Strategy and Planning

• Partner with product management to inform the product roadmap and ensure alignment with market demands and emerging customer needs.
• Define and execute integrated launch plans for new offerings or feature enhancements, including sales and marketing collateral, launch events, and internal training.
• Collaborate with demand generation teams to design targeted campaigns that drive pipeline growth and accelerate the adoption of SEI products.

Sales Enablement and Training

• Create and maintain up-to-date product marketing materials such as battle cards, solution briefs, interactive demos, and sales decks.
• Organize regular training sessions for internal teams, providing the necessary tools and knowledge to position the product effectively.
• Develop competitive intelligence resources that help GTM teams articulate key differentiators and counter common objections.

Customer Advocacy and Content Strategy

• Collaborate with key stakeholders and customers to gather success stories, testimonials, and use cases that illustrate product value and outcomes.
• Work closely with the Product Marketing Content team to create high-impact assets (e.g., blogs, webinars, white papers) that position our SEI product as industry-leading.
• Engage with customers and industry influencers to capture real-world feedback, refine messaging, and identify potential reference accounts.

Cross-Functional Leadership and Stakeholder Management

• Build relationships and align objectives with cross-functional teams (product management, engineering, demand generation, channel, and sales).
• Provide thought leadership on industry trends, product positioning, and go-to-market best practices.
• Serve as an internal spokesperson for the SEI product category, ensuring teams remain informed and cohesive.
• Collaborate with fellow PMMs to uncover and define high-impact, cross-portfolio use cases that position Appfire as essential to enterprise transformation initiatives-expanding our presence across industries, workflows, and Atlassian & Github solutions.

Other duties include:

Partnership and Ecosystem Development

• Support Channel and Channel Marketing teams in identifying and evaluating potential service partners that could enhance the SEI product ecosystem.
• Contribute to joint marketing activities with strategic partners, helping to craft co-branded messaging and programs.

Brand Building and Thought Leadership

• Participate in external speaking opportunities (e.g., conferences, webinars) to elevate the company's thought leadership in software engineering intelligence.

Skills and experience you'll need to succeed:

Education and Experience

• Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
• 7+ years of product marketing experience, with at least 3 years focusing on enterprise software or software engineering-related products.
• Not required, but strongly desired: direct experience with the SEI ecosystem

Technical and Market Expertise

• Strong understanding of software development and engineering practices, tools, and methodologies, specifically a deep understanding of source code repositories, Git workflows, and the software development lifecycle-including sprint planning, pull requests, and CI/CD-to ensure our messaging resonates with engineering leaders and aligns with real-world development practices.
• Demonstrated success in launching and scaling technical products in fast-paced, competitive markets.

Strategic and Analytical Skills

• Exceptional analytical abilities, with proven experience in market assessment, competitive analysis, and crafting compelling product narratives.
• Adept at using data to drive decisions, measure outcomes, and refine strategies.

Communication and Collaboration

• Excellent written and verbal communication skills, with the ability to distill complex technical concepts into clear business benefits.
• Proven track record of effectively collaborating with cross-functional teams, influencing without direct authority, and driving alignment.

Leadership and Growth Mindset

• Experience mentoring junior team members or cross-functional partners, demonstrating a strong commitment to professional growth and knowledge-sharing.
• Entrepreneurial mindset and eagerness to experiment and iterate in response to evolving market demands.
• Passion for staying ahead of industry trends, bringing innovative ideas to the table, and continuously improving the product marketing function.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity
• Mobile phone and Internet stipend
• 401(k) Matching Component

Skills development benefits

• Access to the Appfire University learning platform, a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility

PTO, health & well-being

• 10 paid holidays + Flexible PTO - no set number of days that you must take in a year
• 100% company-paid health insurance
• 50/50 split dental and vision insurance
• Flexible Spending Accounts

Volunteering

• 3 fully paid days each year to participate in Appfire Town, Appfire's Corporate Social Responsibility (CSR) Program

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