Brand & Digital Marketing Specialist

Primary objective:

Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads. This role blends brand storytelling with performance-driven content across social and owned channels.

Core scope:

Brand Voice & Positioning

• Adapt brand voice and tone across audiences (individuals vs. companies) and platforms

• Ensure consistent, personable, and social-first brand expression across all digital touchpoints

Funnel Acceleration & Lead Generation

• Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion)

• Create content with clear goals by funnel stage (education, demand gen, conversion)

• Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals

• Optimize formats, messaging, and CTAs to drive measurable lead growth

Content Creation & Execution

• Create and edit short-form video for TikTok, LinkedIn, and Instagram

• Capture content in-office and at events (video, photo, behind-the-scenes)

• Produce and manage founder-led content, especially on LinkedIn

• Deliver fast-turnaround content tied to trends, moments, and performance insights

Social Channel Management

• Manage day-to-day posting and engagement on priority platforms

• Actively engage with the community through comments and direct interaction

Balance brand-building content with performance-focused outputs

Channels

• Social: LinkedIn, Instagram, TikTok

• Digital: Newsletters and other owned channels

Nice-to-Have Experience

• Consumer and/or CPG background

• Professional video and photo capture experience

• Established LinkedIn presence or influencer-style following

Success Indicators

• Consistent content cadence with strong engagement

• Growth in qualified leads driven by content

• Improved funnel performance across awareness, demand, and conversion

• Strong, recognizable brand voice across platforms

Why Work With Us

• Be an early team member at a fast-growth YC startup with a high level of ownership.

• Work directly with the founders - we’ve previously built a business together.

• Be part of a fast-paced team that works together in person in NYC.

• Solve a real problem that impacts the bottom line of your favorite brands in retail.

Location:

• New York, NY (Relocation Assistance Available)

Benefits

• Competitive contractor pay with goal to turn into full-time salaried position

• Comprehensive medical, vision and dental insurance plans offered

• 401k plan offered

• Lunch, fitness, continued education, and transportation stipends equating to ~$1k of value per month