
Brand & Content Director
$100,000 - $130,000 / year
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Job Description
This is a dynamic, high-impact role for a strategic thinker and creative storyteller who can move seamlessly between concept and execution—bringing ideas to life through compelling visuals, narratives, and campaigns. The ideal candidate has a passion for visual storytelling, a sharp sense of brand design, and the ability to collaborate across disciplines to elevate how Global Guardian shows up in the world.
Essential Functions and ResponsibilitiesCreative Direction & Brand Leadership- Partner with the VP of Brand to evolve and uphold Global Guardian's visual and narrative identity across all communications. Lead creative ideation and art direction for campaigns, videos, and social content — ensuring consistent, impactful storytelling.Translate business goals and marketing strategies into bold, clear creative concepts that drive engagement and differentiation. Guide the development if visual assets, ensuring aesthetic consistency and high production quality across all materials.Oversee creative briefs and reviews, providing feedback that refines execution and maintains brand integrity. Content & Campaign StrategyOwn the integrated content calendar in partnership with the VP of Brand, ensuring alignment with strategic priorities. Direct the creation of multi-format content—video, web, reports, thought leadership, and social — that drives awareness and lead generation. Collaborate with internal stakeholders to craft powerful narratives that showcase Global Guardian's mission, expertise, and global impact. Partner with PR and executive leadership on strategic storytelling and thought leadership initiatives. Manage campaign creative from concept through delivery, ensuring consistency across assets and channels. Digital Marketing & Automation
- Lead creative and UX direction for digital experiences including landing pages, campaigns, and website content.
- Ensure all digital touchpoints — owned and paid — reflect the brand identity and deliver measurable results.
- Collaborate with Marketing operations to build, optimize, and analyze campaigns within HubSpot.
- Partner with consultants and vendors to continually refine the performance and creativity of digital programs.
- Excellent verbal and written communication.
- Demonstrated experience developing relationships.
- Ability to manage multiple tasks concurrently.
- Ability to manage sensitive information with confidentiality and professionalism.
- Demonstrated skill in managing workload effectively and seeing projects through to completion.
- Exhibits resourcefulness commensurate with a level of urgency to meet customer needs.
- Bachelor’s degree in Marketing, Communications, or related field.
- 7+ years of experience in brand, creative, or marketing leadership roles.
- Proven ability to lead creative development and manage multi-disciplinary teams or agency patterns.
- Strong visual and editorial instincts, with an eye for design and storytelling that inspires action.
- Expertise in digital marketing tools and platforms, including HubSpot, CMS, and analytics systems.
- Exceptional communications, collaboration, and leadership skills.
- A portfolio showcasing creative campaigns, brand storytelling, and visual direction.
- Regular Full-Time (RFT).
- Salaried, exempt role.
- In person/hybrid position in McLean, VA.
- Salary Range: $100,000 - $130,000 annually.
- Exposure to sensitive and confidential information.
- Regular computer usage.
- Close and distance vision and ability to adjust focus.
- Frequent sitting and standing.
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