Brand Design and Email Marketing Lead

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world.  We are seeking a Brand Design and Email Marketing Lead to join our Marketing team. In this role, you will shape the future of Trek Travel’s brand standards and oversee the design and management of all branded assets. This includes, but is not limited to, mailers, catalogs, logo usage, digital creative, and guest-facing physical materials. You will also lead our email marketing efforts by developing segmentation strategies, designing high‑impact marketing emails, and managing transactional communications to ensure consistency across all brand touchpoints.

Position responsibilities include, but are not limited to: 

• Oversee day-to-day execution of brand design and lifecycle email marketing, ensuring timely delivery of high‑quality campaigns and creative assets. 
• Lead end-to-end lifecycle marketing programs and GTM initiatives—from strategy and build to deployment, optimization, and reporting—to drive retention, reengagement, and lifetime value. 
• Partner with Product Marketing, Partner Marketing, Paid Media, Organic Social, Marketing Operations, and Engineering to plan and deliver multi-channel customer communications and improve existing experiences. 
• Develop and execute email marketing campaigns, including newsletters and partnership sends; manage content calendars, writing/editing, QA, and performance reporting. 
• Build and maintain automation and segmentation strategies; manage list growth, subscriber hygiene, and platform-level segmentation. 
• Use analytics and customer insights to identify, prioritize, and validate lifecycle opportunities; translate findings into actionable tests and optimizations. 
• Manage design intake and briefing—capturing requirements, aligning stakeholders, and routing projects through concepting, reviews, approvals, production, and delivery with the support of the marketing project manager. 
• Serve as the directly responsible individual for branded asset design and environmental branding, ensuring consistency across print, digital, and experiential touchpoints. 
• Project manage creative production across channels (email, web, social, print, events, presentations), coordinating cross-department needs and timelines. 
• Manage outsourced design work and external agencies, including scope, timelines, feedback, revisions, and final delivery. 
• Maintain and evolve the Brand Style Guide to ensure a cohesive and up-to-date brand identity across all assets and communications. 
• Maintain and update Marketing SOPs; enhance workflows through clear processes, templates, and documentation. 
• Communicate proactively with stakeholders on project status, risks, priorities, and workload to ensure alignment. 
• Respond to internal and external media requests (photo, design assets, campaign materials) with accuracy and professionalism. 
• Support sales, guest services, and operations by editing and optimizing transactional emails to improve the guest experience.  

WHAT ELSE WE’D LIKE TO SEE FROM YOU:  

• 3+ years of experience in email marketing 
• Ability to create and implement plans, processes, and procedures  
• Experience with HTML, CSS, Adobe Suite, Iterable, WordPress CMS, HubSpot, and email automation/ segmentation tools 
• Experience using AI for automation, design, and prompting  
• 3+ years’ experience with Photoshop, Adobe MAX, Lightroom or similar design platforms   
• A positive, solution-oriented attitude and a natural “How can I help?” approach  
• Excellent communication skills – both verbal & written
• Exceptional attention to detail; strong sense of efficiency and urgency
• Proven critical thinking and collaboration skills
• Based primarily in Madison, WI

TREK TRAVEL OFFERS:  

• A fast-paced, casual, fun, and flexible culture where initiative and proactivity are highly valued
• Competitive health insurance
• Dental and vision coverage
• Flexible Spending Accounts (FSA)
• Short- and long-term disability insurance
• Life insurance
• 401(k) with company match
• Competitive Paid Time Off (PTO) and Volunteer Time Off (VTO) packages
• Paid holidays
• Reward program for sustainable commuting
• Employee discounts, including trip discounts and access to outdoor industry partner discounts

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