Brand Marketing, Product & Menu Manager - DEL Taco

Responsible for delivering compelling, customer-centric core menu initiatives and limited-time product promotions that drive sales and increase brand perceptions. This role is the driving force behind product concept development, transforming insights into breakthrough ideas, as well as strategy and execution for calendar promotions. This role will translate menu strategy into initiatives that optimize menu categories, products and pricing approach.

• HYBRID ROLE BASED IN LAKE FOREST, CA*

KEY DUTIES/RESPONSIBILITIES:

• Leads driving sales for product menu categories and limited time product news.
• Owns the development and optimization of calendar promotions that align with consumer and business needs.
• As the go-to expert on competitive product landscape, strategies, and tactics, this role identifies opportunities to grow sales based on marketplace activity.
• Develops and leads strategic, integrated marketing plans that align brand and promotion strategy with campaign execution across digital, social, Email, SMS, in-store and traditional media to maximize sales.
• Writes clear, insight-driven and inspiring creative briefs for the agency and creative teams to achieve campaign goals.
• Conducts thorough post-audits of test and system promotions to evaluate effectiveness, uncover opportunities, and inform future promotions.
• Creates presentations to various audiences including Leadership Team, Marketing Leadership, Franchise Community and Franchise Advisory Council (FAC) for sell-in and updates. Leads NPD process of ideation, validation, deletion, or optimization of promotional product-driven ideas
• Champions bold ideas that differentiate the brand and resonate with Del Taco target audiences for testing based on consumer insights, business opportunities and brand positioning.
• Writes product-driven concepts for consumer validation, partnering with Consumer Insights on research methodology and measurement.
• Develops business cases for proposed tests, including strategic rationale, success metrics, financial modeling and operational impact.
• Monitors test performance in real time and conduct post-audit analysis to evaluate impact and scalability. Owns final menu line-up that beats competition
• Partners with Sr. Director Brand Marketing and Culinary department to define the brand's multi-year menu and product growth strategy.
• Identifies opportunities to optimize the core menu by building existing categories, adding new categories, shifting product mix, and recommending product deletions to elevate guest experience, improve profitability, and streamline operations.
• Integrates all efforts with cross-functional teams, ensuring menu strategy, marketing campaigns, and category objectives are connected across all channels.
• Leads tests and system promotion roll outs.
• Ensures alignment across all departments to drive proactive planning, milestone adherence, and organizational readiness.
• Leads high-impact cross-functional meetings to foster ongoing communication and collaboration.
• Leads overall marketing plan development, coordinating with creative, digital, regional growth and media teams to deliver plans on time for maximum impact.

QUALIFICATIONS:

Education: Bachelor's Degree in Marketing, Business or related field.

Experience: 5+ years brand marketing experience preferably in the restaurant industry (QSR preferred).

Experience managing promotional calendar windows.

Experience developing and executing concept tests, including business case development and post-audit analysis

Skills/Knowledge/Abilities:

• Ability to analyze data and draw conclusions to help shape strategy.
• Proven success in developing and executing marketing strategies.
• Strong portfolio of concept development, creative brief writing, and integrated campaign planning.
• Demonstrated expertise in competitive analysis, market positioning, and promotional strategy.
• Fluency in marketing analytics, campaign performance, and financial metrics.
• Exceptional storytelling, communication, and presentation skills.
• Strategic and creative thinker with a creative/artistic food palette.
• Strong interpersonal and communication skills.
• Strong time management skills, ability to manage multiple projects simultaneously.
• Takes initiative to improve processes and take necessary steps to meet business objectives.
• Detail oriented, team player; fast learner and problem solver.
• Ability to present and connect with various audiences from senior management to in-restaurant team members.
• Proficient knowledge of personal computers and Microsoft Office applications (Word, Excel, Powerpoint, Teams).
• Demonstrates integrity and ethical behavior.

Physical Requirements: Ability to speak/hear clearly in person and on the telephone. Ability to operate a computer keyboard.

REASONABLE ACCOMMODATION: Jack in the Box, Inc. and its affiliates will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit management's discretion to assign other duties or responsibilities as necessary.

The range for this position is $90,000-$127,000 and is based on an employee located at our corporate headquarters in Lake Forest. If the candidate is hired in a different city to work remote, we will apply a geographic pay differential based on the cost of labor in the market in which the employee resides.