Brand Talent Specialist

US40765

The Opportunity

Reporting to the Manager, Social and Brand Influencer Marketing this position is responsible for managing the development of our brand influencer/creator marketing strategy to drive increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across social media and other owned platforms at QVC.

This position is responsible for driving innovation & building strong relationships across our approach to influencers – including external & internal creator partnerships in addition to managing the development & execution of the content strategy and calendar planning for QVC's flagship social platforms.

This position will co-lead the development & execution of the content strategy and calendar planning for QVC's flagship social platforms and will act as the internal influencer/creator lead for key company initiatives, events, and promotions across the organization

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

• In partnership with the Manager of Social and Brand Influencer, develops & manages new/innovative creator & influencer programs, customer advocacy initiatives, refer-a-friend programs, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC tells stories in alignment with brand across new & emerging channels

• Manages the development & execution of the influencer/creator content strategy across QVC's proven flagship social platforms (Facebook, Instagram, Twitter and Pinterest); emerging social platforms (TikTok) & digital, & broadcast platforms

• Pitches talent and influencers for campaigns that improve ROI and achieve campaign KPIs

• Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes

• Maintain pulse on culture, emerging influencers, and content creators to constantly source & pitch new partners, align on concepts and negotiate budget and timeline directly

• Partner closely with brand marketing, digital marketing, merchandising and other functional teams to ensure influencers are integrated into our brand marketing plans. Be highly collaborative, build relationships and trust

• Provides Analysis and Reporting of the campaign, relationships and pipeline of new talent spend results for this specific vertical

What You Bring

Remote work is not permitted in NYC at this time.

#LI-ST4 #LI-Hybrid

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on.If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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