Business Development Representative- Senior Market Focus

Key Responsibilities

• Market Development: Identify and pursue new business opportunities within the senior care, wellness, and lifestyle sectors.
• Relationship Building: Cultivate strong relationships with senior living communities, healthcare providers, advocacy groups, and other stakeholders.
• Needs Assessment: Understand the challenges and preferences of older adults to tailor solutions that meet their needs.
• Outreach & Engagement: Represent the company at senior-focused events, expos, and community gatherings.
• Collaboration: Work cross-functionally with marketing, product, and service teams to ensure offerings are senior-friendly and accessible.
• Sales Strategy: Develop and execute sales strategies that resonate with the senior demographic and their caregivers.
• Education & Advocacy: Serve as a knowledgeable resource on aging-related topics and promote awareness of our services.

Qualifications

• Proven experience in business development, sales, or outreach—preferably in healthcare, senior services, or wellness.
• Strong interpersonal and communication skills, with a warm and empathetic approach.
• Familiarity with the senior market, including trends, challenges, and key players.
• Ability to travel locally for meetings and events.
• Passion for improving the lives of older adults.

Preferred Skills

• Experience working with senior living communities, home care agencies, or geriatric healthcare providers.
• Knowledge of aging-related products, services, or technologies.
• Background in social work, gerontology, or community engagement is a plus.