Business Development Representative

Title: Business Development Representative

Location: Lower East Side, NYC (Hybrid, 3x in-office)

Employment Type: FULL-TIME

Department: Sales

Reporting to: VP of Sales 

Salary Range: $75,000-$80,000, plus bonus opportunity

POSITION SUMMARY

As a Business Development Representative (BDR), you'll play a critical role in fueling Fohr's next phase of growth. Reporting to the VP of Sales, you'll be on the front lines of our go-to-market efforts—helping introduce Fohr's predictive influencer marketing platform and services to the world's leading brands.

You'll research target accounts, craft personalized outreach, and start conversations that turn curiosity into qualified opportunities. Working closely with our Account Executives, Marketing team, and leadership, you'll help build a scalable, repeatable pipeline engine that supports Fohr's growing enterprise presence in beauty, fashion, retail, and CPG.

This is a launchpad role for a motivated, organized, and curious communicator who wants to build a career in sales and marketing within one of the fastest-evolving spaces in the industry.

ABOUT THE ROLE

Pipeline Generation & Outreach

• Partner with Account Executives to generate and qualify pipeline through outbound outreach (email, social, and phone).

• Research and identify key contacts at enterprise and mid-market brands across retail, beauty, fashion, and CPG.

• Personalize outreach to reflect a deep understanding of brand goals, industry trends, and influencer marketing dynamics.

• Schedule high-quality discovery calls and demos that drive meaningful conversations and measurable progress.

• Stay informed on Fohr's platform, services, and case studies to speak confidently and credibly with prospects.

• Track all activity and outcomes in Salesforce and report on weekly progress toward individual and team goals.

Cross-Functional Collaboration

• Work closely with Marketing on outbound campaigns, events, and follow-up strategies.

• Collaborate with Client Services and Strategy teams to learn how Fohr delivers value, and translate those learnings into compelling outreach narratives.

• Participate in sales meetings and pipeline reviews to share insights and continuously refine outreach playbooks.

ABOUT YOU

• 0–2 years of experience in a sales, marketing, agency, or customer-facing role (internships welcome!).

• Excellent written and verbal communication skills—you know how to craft a message that stands out.

• Highly organized and self-motivated, with strong attention to detail.

• Hungry to learn, grow, and master the fundamentals of modern enterprise sales.

• Naturally curious about influencer marketing, creators, and where brand communication is heading.

• Comfortable with outreach and unafraid of hearing “no.”

Bonus Points If You:

• Have experience with Salesforce, LinkedIn Sales Navigator, or other outbound tools.

• Know your way around Instagram, TikTok, or other creator platforms.

• Have worked in or adjacent to the beauty, fashion, retail, or CPG space.

ABOUT US

Fohr is the original influencer advertising agency. Thirteen years ago, we launched the world's first influencer platform. Today, we're creating industry-leading campaigns for brands like The RealReal, DICK'S Sporting Goods, Sol de Janeiro, Calvin Klein, Olly Nutrition, Aerie, and more than 50 others.

Based on the Lower East Side of NYC, our team of ~75 people combines deep expertise with proprietary technology. Over 300,000 creators have joined our platform, enabling us to deliver creative, insight-led, and effective work for our clients.

We believe influencer and creator marketing will become the dominant form of brand communication within the next five years—and our mission is to accelerate the shift of advertising power from platforms to people.

We were proud to be named one of TIME Inc's Fastest Growing Companies in 2024 and to win the Hyer Breakthrough Culture Award in 2025.

Fohr is proudly independent, and we're building a company that attracts, supports, and retains the very best people in the industry.

FOHR VALUES 

Everything we do is rooted in our Fohr Values: 

• Excellence – We strive not just for your best, but for a level right beyond that high mark.
• Individuality – We have a Fohr way of doing things / Thinking differently is in our DNA.
• Curiosity – We seek to understand the things we don't agree with, we investigate ideas before discarding them and question the status quo instead of following it.
• Ownership - We are dependable and deliver on expectations.
• Camaraderie – We look to build meaningful relationships in the workplace.
• Optimism – We believe deeply in the potential of our colleagues and clients and give the support and encouragement needed to reach that potential.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT 

Fohr is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.