Business Systems Analyst, Salesforce/AI

About Us

Accel Entertainment, Inc. (NYSE: ACEL) is a growing provider of locals-focused gaming and one of the largest terminal operators in the United States, supporting more than 27,000 electronic gaming terminals in over 4,300 third-party local and regional establishments across ten states. Through exclusive long-term contracts, Accel serves licensed non-casino locations including bars, restaurants, convenience stores, truck stops, gaming cafes, and fraternal and veteran establishments. Accel also owns and operates brick and mortar casinos and a racino venue.

Accel provides its local partners with a turnkey, full-service, capital-efficient gaming solution that encompasses manufacturing, content, payments, loyalty, 24/7 customer service, data analysis and reporting, and cash logistics. The Company’s racino, Fairmount Park Casino & Racing, opened in April 2025 and features over 270 electronic gaming machines, food and beverage amenities, a sports book, para-mutuel betting and 55 days of thoroughbred horse racing a year. For more information, please visit www.accelentertainment.com.

Job Description:

*This position is based in our Burr Ridge, IL office

SUMMARY

As a Business Systems Analyst (BSA) focused on Salesforce and AI, you will act as a bridge between business stakeholders, data/AI teams, and Salesforce platform administrators/developers. You will gather, analyze, and document business and technical requirements, provide guidance with Salesforce and AI tools, and support implementation, testing, deployment and adoption. Your aim is to drive business process improvements, enhance customer-facing systems, and leverage intelligent automation and insights to support strategic goals.

DUTIES AND RESPONSIBILITIES

Requirements Gathering and Documentation

• Engage with stakeholders to understand business problems, needs, and objectives.
• Elicit requirements using interviews, workshops, surveys, and document analysis.
• Translate business needs into functional and non-functional requirements.
• Develop and maintain documentation such as:
  • Business Requirements Documents (BRDs)
  • Functional Specifications
  • User Stories and Acceptance Criteria
  • Process Flows and Use Cases

Business Process Analysis

• Map current (“as-is”) business processes and identify inefficiencies.
• Design improved (“to-be”) workflows to optimize performance and reduce costs.
• Facilitate discussions to align business teams on proposed process changes.

Stakeholder Management

• Act as a liaison between business users, developers, QA testers, and management.
• Communicate clearly between technical and non-technical stakeholders.
• Manage stakeholder expectations and ensure alignment on scope and priorities.
• Organize and lead meetings, presentations, and testing.

Solution Evaluation and Validation

• Assist with evaluating proposed solutions against business requirements.
• Conduct QA and validate the developed solution
• Support User Acceptance Testing (UAT) by creating test cases and validating results.

Project Support and Change Management

• Assist project managers with scope definition, timelines, and deliverable tracking.
• Support management activities — including training, communication, and adoption tracking.
• Document lessons learned and contribute to continuous improvement efforts.

Technology and Systems Understanding

• Understand enterprise systems such as ERP, CRM, and data analytics tools.
• Collaborate with technical teams to ensure system design aligns with business needs.
• Contribute to API or data integration discussions by clarifying business logic.

QUALIFICATIONS

• Bachelor’s degree in business, Information Systems, Computer Science or a related field (or equivalent experience).
• Ability to work a hybrid schedule in our Burr Ridge, IL office.
• Demonstrated experience working with the Salesforce platform (Sales Cloud, Service Cloud, customizations, reporting, dashboards).
• Strong understanding of business processes (sales, service, marketing, operations) and how to translate them into technology solutions.
• Familiarity with AI concepts and applications and how they can be applied to CRM/enterprise platforms.
• Excellent analytical, problem-solving and process-modelling skills.
• Strong verbal/written communication and stakeholder-management skills—able to interface with business and technical teams.
• Experience working in Agile or hybrid software development environments (scrum, sprint planning, backlog grooming).
• Ability to document business requirements, functional specifications, process flows and use cases clearly.
• Ability to manage concurrent projects and must be able to prioritize deliverables accordingly.
• Experience with project management and issue-tracking tools (e.g., Jira, Monday.com).

Preferred Qualifications

• Salesforce Certifications (e.g., Salesforce Administrator, Salesforce Business Analyst, or Platform App Builder).
• Experience with AI platforms, data science teams or analytics implementation in CRM.
• Experience with testing and UAT for CRM.

Base Pay Range:

$80,000 - $95,000

Voluntary full-time employment benefits include medical, dental, and vision; life, AD&D, critical illness, and hospital insurance; short and long-term disability; identity/legal protection; as well as access to FSA and HSA accounts. Full and part-time employees are eligible to contribute to traditional and/or Roth 401(k) plans. Our Employee Assistance Program (EAP) offers counseling for a multitude of topics including (but not limited to) mental health, finances, adult care, disability, and grief.

Accel Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.