Director of Marketing

P1 Dental PartnersIndianapolis, Indiana

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Job Description

Description

Director of Marketing

About P1 Dental Partners:

P1 Dental Partners is a leading dental management company committed to reshaping the dental industry. Our dedication to providing outstanding support to dental practices nationwide ensures they can deliver the highest level of patient care. Innovation, collaboration, and excellence are at the heart of our mission.

Company Benefits:

Competitive salary and performance-based incentives.
Comprehensive medical, vision, and dental discount plan.
401k with employer contribution, once eligibility requirements met.
Generous Paid Time Off (PTO) and holiday pay.
Company-paid life insurance and additional voluntary benefits.

Job Summary:

In this pivotal role, the Director of Marketing will have the opportunity for regular on-site visits to deeply immerse themselves in our patient-centric ethos. Reporting directly to the Chief Operations Officer, the Director will work closely with the entire Executive Leadership Team (ELT) to lead marketing initiatives, campaigns, and strategies aimed at elevating our brand and patient engagement. This role comes with the exciting possibility to lead a team in the future as we grow.

Key Responsibilities:

Strategy & Branding:

Develop and champion a universal marketing playbook for daily/weekly deployment across ALL P1 practices.
Craft and implement marketing strategies that not only enhance local brand awareness but also ensure a steady influx of new patients.
Monitor geotargeting for specific campaigns and promotions while effectively managing advertising budgets.

Team Management & Collaboration:

Actively collaborate with cross-functional leadership to address marketing needs, driving robust enterprise growth.
Manage and oversee vendor/agency relationships, ensuring a consistent strategy and execution that align with our vision.

Analysis & Reporting

Analyze the ROI of campaigns, providing valuable insights to practices and the ELT.
Conduct competitive analysis and market research to stay at the forefront of industry trends.
Present quarterly campaign metrics and projections to the Board of Directors.

Qualifications:

To excel in this role, an individual must proficiently perform each of the essential duties as detailed above. The Director of Marketing will also have the opportunity to take on leadership responsibilities in the form of leading a team in the future.

Education / Experience:

Bachelor’s degree in marketing, communications, or a relevant field.
A minimum of 5 years of proven marketing experience, with knowledge of the dental industry being a significant asset.
Demonstrated ability in strategic planning, content oversight, and working within set budgets.
Proficiency in technical skills; graphic design skills are preferred.
Exceptional communication, analytical thinking, and problem-solving abilities.
Must possess the agility to thrive in a fast-paced environment and be ready to travel for meetings and customer interactions.

Physical and Environmental Requirements:

Occasional travel to various P1 Dental Partners' locations and In-Person Home Office Meetings, expected travel approximately 15%.
Continuous use of computer equipment, including monitor screens.
Flexibility in work schedule to align with the dynamic needs of the marketing domain and business requisites.