Senior Growth Marketing Manager, Integrated Campaigns

Location: Mountain View, CA (This role will have you In office ~2 days a week. Must be local to the Bay Area)

As Moveworks' offerings expand to serve different audience segments, this Senior Growth Marketing Manager, Integrated Campaigns role will be responsible for developing and scaling a new campaign framework and designing multiple inventive campaigns that effectively convey our AI-powered transformation story. This role will ensure that all demand generation programs are audience-centric, cohesive across channels, and support the entire marketing funnel-from awareness to decision and adoption.

Success in this role requires a vision/appreciation for an AI-powered future, compelling story-telling skills, understanding of B2B (preferably Enterprise) buyer decision making, and deep collaboration with cross-functional teams, including Solution PMMs, Digital Marketing, Field Marketing, PR, Social, and Creative to drive differentiated campaigns that result in maximum pipeline and revenue impact.

What You Will Do

• Develop a campaign planning framework and establish processes that enable excellence in go-to-market execution
• Work closely with Solution PMM teams to strategize on campaign themes that align with business priorities and harmonize messaging, positioning, and sales play mapping
• Develop a campaign plan on a page and manage the campaign calendar
• Write campaign briefs and orchestrate across Content, Creative, Digital, and Field Marketing to ensure timely and high-impact campaign execution
• Champion data-driven optimization of campaign performance
• Assist with strategic marketing projects that are inherently cross-functional in nature

What You Bring To The Table

• 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
• Leadership mindset and proven ability to influence without authority. Exceptional verbal and written communication along with great project management skills
• Demonstrated track record of successfully planning and executing integrated multi-channel campaigns that contributed significantly to pipeline growth
• Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
• Expertise in working cross-functionally with one or more of: Product Marketing, Field Marketing, Digital, Brand, and Creative teams

Nice-to-Have:

• Exposure to Enterprise buying cycles
• Experience marketing to HR or Sales audience
• Scale up experience

Base Compensation Range: $145,000- $183,000