Influencer Marketing Lead

(also advertised as Ambassador Lead/Creator Partnerships Lead)

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

We’re growing extremely fast and in November 2023 closed a new $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built. We want to grow as fast as we can into the future and are looking for individuals who will help us get there. For more about our background and growth check out our Careers Page!

We’re now looking ahead to the future and the people who want to help us build and scale Runna. Our aim is to reach millions of subscribers in the next 5 years and be the go-to training platform for any runner. Now is a magical time to join and with our recent acquisition by Strava it makes the journey even more exciting! 🚀

We're building out a team in the United States to help drive Runna forward, leveraging exciting ambassador partnerships to propel us to new heights. Join us and be part of a passionate team dedicated to empowering runners everywhere.

Requirements

About You

• You’re a “doer”; not just a “thinker”. You’re hands-on and want to roll up your sleeves / get stuck in (you have a real ‘go get it’ attitude).

• You’re organised, efficient and can execute at pace. You can manage lots of spinning plates and prioritise effectively.
• You have experience managing and mentoring a junior team, you get energised by seeing them grow and develop in their roles and are excited about building out a team of your own
• You can demonstrate a solid ability to build and action strategic insights that help drive things forward
• You’re a fast learner, see feedback as a gift and constantly think about how you can improve.
• You’re fun, personable and love running!
• You’re Boston, or New York based (willing to travel to Boston 2+ times a week)

Role Scope

As Influencer Marketing Lead, you will build, grow and own our US ambassador channel. You’ll be responsible for driving amazing results for one of our key growth channels and really putting us on the map as an industry-leading brand for US creators to work with. Your role will include:

1. Building, leading and scaling the US Ambassador Team: We have big ambitions for our US Ambassador programme and to achieve this you’ll work closely with Caitlin to build out the US team. You’ll lead on hiring, manage talented individuals and ensure that all team members are developing, learning, and achieving their full potential.
2. Developing and Executing the US Ambassadors Strategy: You will be responsible for deciding who we should be targeting, how much we should invest in them and what content we want them to create. You’ll work cross-functionally with the partnerships, events, social content and product teams to ensure we have our ambassadors at key races, across our socials and truly championing the product in their own content.
3. Winning (and managing) new ambassadors, and maximising existing ambassador relationships: You will work to expand the ambassador portfolio in the US. This will involve bringing in new ambassadors, leading commercial negotiations, and building strong, empathetic relationships with talent, and their management, that drive meaningful ROI into the channel.

As the team grows, we'd envision you managing less relationships yourself, and instead managing and mentoring your team on how to build compelling, creative proposals. You will be responsible for working with the team to ensure our US ambassadors LOVE working with us such that we have a reputation as the #1 brand to work within the industry.

You’ll work closely with Caitlin (Head of Ambassadors) to analyse and measure the effectiveness of the type of ambassadors and deliverables.

Benefits

Interview Process

1. Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages: Introductory chat with Jake, Talent Associate (25-minute video call)
2. Take Home Task 
3. Interview with Caitlin, Head of Ambassadors and either Lou, North America GM/Josh, COO/Katie, Head of Partnerships (60 minutes video call)
4. Office visit with Lou, Ben, Shamy and the London Ambassador Team (in-person ~1hr 30mins)

Once the process is finished, we promise to let you know our decision as soon as possible.

Benefits

We offer a salary of $90,000 - $110,000 (depending on experience), plus generous equity.

We'll be growing our package of benefits over time - read details here Benefits at Runna

Overview of our benefits:

• Flexible working (we typically work 2-3 days in our office in Harvard Square)
• Salary reviews every 6 months
• 22 days of holiday plus bank holidays
• Time to go running (we run as a team every Tuesday and you’ll have time to do a Runna workout for an hour every week during work time)
• A workplace pension scheme
• A brand new Macbook, a running watch of your choice, and anything else you need to do your best work
• Enhanced family care policy (3 months fully paid leave when a new Runna joins the family, fertility support & other benefits)
• 401k - Available to add team members from 3 Months of Service. 100% up to 1%, 50% of next 5% (6% for 3.5%). Pretax and Roth Contributions Allowed. Immediate vesting.
• Healthcare 100% Company Paid cover for team members (zero excess) with the ****option to add on any dependents at your discretion.