Director Of Influencer Marketing

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Director of Influencer Marketing

Beverly Hills, California, United States

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WHY JOIN ALO?

Mindful movement. It's at the core of why we do what we do at Alo-it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Director of Influencer will be the lead for all incoming influencer campaigns requiring integrated support. This role involves working closely with other team members to develop the strategy and roadmap for campaigns, taking the lead on tracking success, and defining KPIs. The ideal candidate is an expert in influencer marketing with a proven track record in negotiating contracts, overseeing budgets, and aligning the team around a full-funnel nuanced influencer strategy. Additionally, this role requires experience in running mid-size teams and managing restructures to optimize team performance and efficiency.

RESPONSIBILITIES

• Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
• Negotiate contracts with influencers and key opinion leaders to drive brand awareness and engagement.
• Oversee the influencer budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate with cross-functional teams to build comprehensive campaign strategies and roadmaps.
• Develop and maintain strong relationships with influencers and key opinion leaders.
• Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.
• Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.
• Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.
• Provide regular reports on campaign performance to senior leadership, highlighting key metrics, successes, and areas for improvement.
• Mentor and guide junior team members, fostering a collaborative and high-performing team environment.
• Lead and manage a mid-size team, ensuring effective communication, collaboration, and performance.
• Drive team restructures and process improvements to enhance efficiency and effectiveness.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in influencer marketing, with a focus on campaign management, strategy development, and contract negotiation.
• Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
• Strong understanding of social media platforms, influencer marketing trends, and best practices.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
• Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends.
• Experience in leading mid-size teams and managing restructures to optimize team performance and efficiency.

The base salary range for this position is $140,000-$160,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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