Marketing Manager, Apla

• Ensure integration of global marketing priorities in each market. Requires effective communication across languages and time zones. Includes leading execution of seasonal strategy with Distributors to interpret and localize content for maximum impact.
• Manage the delivery of all seasonal marketing materials and programs for Distributor execution.
• Full collaboration with US-Marketing teams to both ensure timely coordination with international partners, as well as advocating for key market (China, Japan, Australia, Brazil) needs.
• Partner closely with product, sales, consumer insights and US Marketing to localize strategies for APLA market
• Develop marketing goals and initiatives for each Distributor that are aligned with the overall strategic plan to drive revenue, product awareness and brand momentum. This includes managing all facets of marketing: retail, events, sports marketing, PR, social, etc.
• Lead the initiative with our Brand Retail team to achieve brand consistency offline, from real estate selection to merchandising assortment and brand look-and-feel.
• Lead the initiative with our e-commerce and digital teams to achieve brand consistency online, from URLs to content and look-and-feel.
• Ensure the brand essence and personality is executed consistently across all marketing programs.
• Develop agenda/content for APLA Marketing sessions at each Sales Meeting and lead presentations/workshops, accordingly.
• Oversee international sell-in assets, including workbook copy, images, for localized translation and production.
• Travel to key markets and act as brand spokesperson for launch events, media tours, etc. Lead strategic planning sessions with local Marketing team when in-market.

Qualifications:

• Bachelor's degree in Business, Marketing or communications
• Minimum 5+ years relevant experience in brand marketing or similar field
• 3+ years proven success leading external agencies in a fast-paced, demanding environment
• Language proficiency in Mandarin, Korean, or Japanese preferred.
• Proven experience in developing and implementing marketing strategy
• Creative and conceptual thinker rooted in the runner, and runner journey
• Excellent communication skills both written and verbal; ability to effectively interact with customer facing clients as well as presenting effectively in group settings.
• Proactive and highly motivated self-starter with a results-oriented and goal driven mindset.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; "connecting the dots."
• Knowledge of retail merchandising, promotional timelines, graphic design, advertising, public relations and consumer marketing.
• Ability to organize and prioritize a range of projects with exceptional attention to detail.
• Analytical skills including the ability to run reports, analyze information, identify trends, and recommend solutions.
• Sports industry or retail experience in the athletic specialty category preferred.
• Ability to travel and work extended hours including weekends as needed.
• Embraces and lives the Brooks values!

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $84,210 - $126,367 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.