Social Media Marketing Specialist
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Job Description
BaRupOn is a dynamic digital platform focused on connecting government contractors with valuable resources, insights, and opportunities. As we expand our digital footprint, we are seeking a talented and creative Social Media Marketing Specialist to help us grow our brand presence, engage our audience, and drive traffic and conversions across all social media channels.
Key Responsibilities
• Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.
• Manage and grow BaRupOn's presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).
• Create engaging and high-quality content including graphics, short videos, infographics, and written posts.
• Plan and manage a content calendar, ensuring timely and consistent posting.
• Monitor analytics, track key performance metrics, and optimize content based on data insights.
• Engage with followers, respond to comments/messages, and build community relationships.
• Collaborate with internal teams (e.g., SEO, content, partnerships) to support campaigns and lead generation.
• Stay updated on industry trends and emerging platforms/tools.
Requirements
• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience managing social media for a brand or agency.
• Strong writing, editing, and communication skills.
• Proficiency with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Basic design skills (Canva, Adobe Creative Suite is a plus).
• Experience with paid social campaigns is a bonus.
What We Offer
• Opportunity to be part of a mission-driven, growing company.
• Creative freedom and support for innovative ideas.