AVS Marketing Manager - Marketing Operations & AVS Studio Management

Job Description Summary

Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution. Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability. Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts. Roles at this level operate with a degree of autonomy, guided by established policies and subject to review based on outcomes.

Job Description

Roles and Responsibilities

• Lead and drive the functional excellence of marketing across planning, processes, infrastructure, research and analysis, performance management, and budgeting to enable more effective global marketing execution. Marketing operations serve as a foundation to ensure marketing is carried out efficiently and with accountability. Ensure optimal utilization of the Wisconsin-based Advanced Visualization Solutions (AVS) Studio, which supports the production of both internal and external product content and broadcasts.
• A unique aspect of this position is the opportunity to fully manage AVS Studio operations. The AVS Studio includes ultrasound systems and may include content covering fixed and mobile C-arms. It is used to produce content for GEHC AVS team members, including live-streamed product launch broadcasts, simulated user testing, and “How To” clinical videos. Additionally, the studio is utilized by external production companies to create customer-facing marketing content. 
• While external vendors may be engaged for studio production, this role is responsible for event scheduling, equipment management, technology support services, extracting unedited content for vendor use, and promoting internal awareness and utilization of the studio. A key objective is to increase studio usage year over year, with quarterly statistical analysis used to track progress toward this goal.
• The role also includes studio related vendor management responsibilities for both production and technical support partners. In 2026, the studio will relocate from the Research Park site to Waukesha, and this position will serve as the primary liaison with site services to support the move.
• Support central marketing budget management through budget planning, spend tracking, and reconciliation. This includes oversight of purchase order management and ongoing monitoring of expenditures.
• If an AVS subsegment requires training content management, this role will provide operational support using Emerge U, the designated education management platform. Responsibilities may include coordinating with the Emerge U team to upload content and assign learners.
• Align internal marketing standard procedures—currently centered around the New Product Introduction Commercial Activation (NCA) process—with other GE HealthCare segments and regions to promote marketing excellence. Assess product team compliance with NCA marketing milestone reviews, provide updated training materials as needed, and support the implementation of process changes.
• Possesses knowledge of marketing best practices and understands how marketing integrates with other business functions. Maintains awareness of the competitive landscape and the key differentiators that position competitors in the market. Supports global AVS market analytics by understanding market dynamics and key drivers. May also provide support to AVS service marketing initiatives. 
• Applies sound judgment and demonstrates the ability to propose alternative solutions beyond established parameters to address more complex, day-to-day project challenges. Effectively prioritizes information to support decision-making, leveraging technical expertise and analytical thinking. Draws on multiple internal and limited external sources beyond immediate teams to inform decisions.
• This role requires strong interpersonal skills to engage effectively with a broad range of stakeholders. Serves as a resource for less experienced colleagues and may lead small-scale projects with low risk and limited resource requirements. Communicates clearly, helping to build consensus within the team and develop others’ skills. Sets performance expectations and may be responsible for managing sensitive issues.
   

Required Qualifications

• Bachelor’s degree in marketing or closely related field.
• Minimum 5 years of experience in Marketing & Market Operations.
• Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
• Worked in medical or regulated industry minimum of two years.
• Experience in Excel & analytical packages.
• Demonstrated PowerPoint presentation skills.
   

Desired Characteristics

• 3 or more years in regulated or medical field
• Experience with video production of content targeted to clinicians.
• Vendor management experience.
• Experience working with global teams.

• Note:

  
  To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.