Acquisition Marketing Media Analyst (Hybrid)

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This Marketing Team position is responsible for recommending Direct Mail and Email direct-to-consumer marketing approach and media content at large scale in support of a product area(s) based on defined calendar themes. Using direct response best practices, this position will guide alignment on new ideas grounded in data, framework, industry, and team alignment of in-market tests. Additionally, this position will also assist in financial results story for assigned product/media. This position serves as team lead at an operational level across partners.

Job Responsibilities:

• Recommend total testing pipeline details for given product area(d) to achieve goals utilizing direct marketing best practices (direct marketing expertise) that aligns with business strategy.

• Lead development and execution of Operational Marketing Plans comprised of consumer research and in-market testing.

• Owns approving iterative creative development of media; recommending larger change signoff from higher-level team members

• Leads through others to deliver business performance improvements.

• Actively manage and deliver results. Independently develops results story and leverage knowledge of media planning/forecasting to:

• Partner with the Analytics Team on routine decisions

• Monitor and ensure expense forecast aligns with business direction

• Identify and apply trends in the business or market that are relevant to media pipeline.

• Ability to take assessment projects with senior manager guidance (research spikes).

• Mentor team members in product and marketing strategy at specialist level.

• Ability to work with external agency vendors.

• Live into and exhibit cultural norms, as measured independently, through peer 360 feedback, and manager observation.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor's degree in Business, Marketing or equivalent work experience.
• 3+ years of related experience. Direct mail and/or email marketing lens required. Consumer pre-market research knowledge desired.
• Experience understanding marketing results, creating action plans and recommending media testing calendar. Familiar with A/B methodology and how to leverage marketplace learnings.
• Ability to work in and lead a project-oriented team environment.
• Demonstrated experience with direct-response media results and financials.
• Strong knowledge of marketing business and the financial metrics associated with the business.

If you're ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$81,500.00 - $122,300.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.